How Can China's Physical Retailing Embattled?
Many advantages of the physical retail industry seem to be obvious, but losers tend to overestimate their advantages and underestimate their advantages. Therefore, the best way is to keep learning, constantly comparing with the electronic business people, and defining their comparative advantages and disadvantages. At the same time, with the help of advanced technological revolution, technological equipment and shopping environment suitable for new consumer groups, we can enhance the quality of "customer experience" through efficient organizational adjustment, and attract new consumers at the same time while consolidating old customers.
Innovation is the source of the inexhaustible motive power of enterprises.
Using an idiom "this is the best era, and also the worst of times". There is a turning point in the crisis, and there are winners in any era.
Industry cycle downward, it is China.
Retail
The opportunity for self adjustment and pformation is also a good opportunity for mergers and acquisitions of powerful enterprises.
In the next 10 years, it is bound to be
China
The 10 year of retail reshuffle is also the 10 year for the emergence of more new regional retail chain brands, and the 10 year of full channel marketing boom.
Throughout history, the most crucial factor in any revolution's success is always the personal factor of the leader. Therefore, historians have said that any war is the killing of groups and groups. In essence, it is a struggle between two people's will and wisdom.
These two people are leaders or decision-makers of both sides of the competition.
One visited Ma Yun.
Entrepreneur
Ma said he had discussed with him at 2 in the morning. Afterwards he said that the successful people were still working at 2 in the morning. What other qualifications do we have to talk about diligence?
The charm of leaders, the decision of leaders, the layout of leaders, and the "intentions" of leaders determine the success or failure of enterprises.
Especially in the era of mobile Internet, especially in the era of fans economy.
Like Ma Yun in Ali, Ren Zhengfei in HUAWEI, Lei Jun in millet, Luo Yonghao in hammer, Liu Qiangdong in Jingdong...
Online and offline, electric business entities, who can grasp the gate of life of the times, who can control this era.
The general trend of the world is vast and mighty.
The new revolutionary journey of China's retail industry has just begun.
In 2015, China's physical retail industry can break through itself, subvert itself, reshape itself and win itself.
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The rapid development of China's Convention and exhibition industry is mainly due to China's long-term growth of higher economic growth, but it is also inseparable from the strong promotion of government departments, especially local governments.
However, with the maturity of the industry as a whole, the malpractice of the administrative departments in intervening microcosmic decisions is becoming more and more obvious.
The China Exhibition economic development report released by the China Council for Trade Promotion (CCPIT) shows that since the entry of the new round of investment cycle in 2010, the construction of venues in China has never been reduced. Not only the large exhibition halls of core exhibition cities such as Beijing, Shanghai and Guangzhou are speeding up the pace of renovation and expansion of the exhibition hall, but also some two or three line cities have built the exhibition center as a core project to promote the development of local convention and exhibition industry and to promote social economy and urban construction.
"The more the exhibition hall is, the better the exhibition hall must be built to match the development level of the exhibition industry."
Wang Jinzhen said that the number of exhibitions in the two or three tier cities is limited, especially in the 7 to August low exhibition period.
In the fierce competition of exhibition hall in China, if the supply of venues is not effectively controlled, the low occupancy rate and even vacancy will be hard to avoid.
It is noteworthy that, with the continuous advance of the administrative system reform in recent years, and the clean-up and standardization of government sponsored exhibitions and forum activities by various departments, the effectiveness of the exhibition industry is becoming more and more apparent.
Lv Jijian said that making the decisive role of the market in the industry configuration is more prominent is the direction of the development of the exhibition industry. Specifically, the exhibition is run by the main body of the market, because of market demand and according to market rules.
Wang Jinzhen believes that the eastern coastal areas are well-developed and the exhibition industry is relatively mature. The government departments should let the market play a more role to form a benign situation of moderate competition and common development, while the development of the exhibition industry in the central and western regions is insufficient and the foundation is relatively weak. The government departments can pay close attention to the exhibition industry, and it is necessary to introduce some supportive policies in attracting talents.
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