O2O Will Change The Layout Of The Entire Apparel Retailing Industry.

O2O will change the layout of the entire apparel retail industry, and the core of O2O is big data technology. Big data come from social networking sites, representing the true thoughts of netizens, reflecting their exact needs.

Therefore, for the clothing industry in the era of O2O, "consumers" are no longer a vague group, but a "whole person" supported by massive and fragmented data.

Electronic commerce has experienced ten years from its rise to its peak, and the electricity supplier has been in power for ten years.

A few years ago, people couldn't get away from computers. Nowadays, people can't do without mobile phones.

This is the victory of the mobile client, the victory of the wireless Internet, and the catalyst for the coming of the O2O era.

With the opening of 4G and the popularity of WiFi access, consumers increasingly rely on mobile devices such as mobile phones and tablets. With these devices affecting the pace of life of consumers, people's "shopping" mode has gradually changed from "specialized shopping" to "ready shopping", and the popularity of mobile devices and 4G has made people more and more accustomed to using fragments time to "shop" online.

Looking back at the amazing achievements made by all walks of life in the O2O mode in 2014, people can not help but sigh the strong charm of O2O's sudden spring breeze.

Looking back at the garment industry, the Chinese garment industry believes that the upcoming market recovery will usher in the popularity of e-commerce.

The electricity supplier has frantically divided the market, and the physical stores under the line have shrunk dramatically, or even become the "fitting rooms" for online sales.

While the physical sales were dismal, the new models of double 11, double 12, mobile Taobao Festival, WeChat shopping and so on were expanding rapidly.

The enthusiasm of online shopping has gone up all the way, and clothing has always been an important category in the top three of online shopping products.

As a result, the industry reached a consensus that the market downturn is just an illusion. People's enthusiasm for clothing consumption is far from being satisfied. New consumer demand and expectations are constantly emerging. Consumption upgrading and social pformation have also brought many blind spots and business opportunities to the clothing industry.

There have been many attempts and explorations in electronic commerce. They have set up an e-commerce Industrial Park, provided electricity supplier training courses, packaged Taobao sales services and built up vertical lines.

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However, the effect has been unsatisfactory.

In any case, the real business form is made, you can not pay attention to, you can not think, but the habits of customers have been changing, mobile Internet has changed their habits.

A large number of China's clothing market is struggling on the road of e-commerce. They understand that e-commerce must be done and can not bear to give up the entity giant who has been cultivating for many years.

Therefore, in 2014, many professional markets have chosen the O2O mode to combine online and offline. In order to better link up online and offline, win win and win win, they have repeatedly tested the water and explored a new path.