Wanda Falls Into A Talent Shortage And Commercial Real Estate Bubble Is Serious.

In April 2012, Gong Yitao, senior director of Alibaba's international trading technology, joined Wanda's electricity supplier; in December 15th, Wan Da people recruited and paid highly for electricity suppliers. In August second, Wanda IT department took over Wanda's electricity supplier, and many team members left; at the end of March 2014, Gong Yitao left. In July, Wanda electricity supplier COO Ma Haiping left, while Ma Haiping's predecessor Liu Sijun worked in Wanda electric business for a short time. Then, the original luxury goods supplier COO CEO was appointed CEO, and vice president of the former Gao Peng network served as COO. In addition to frequent changes in executives, there is also a large number of middle-level losses. The former staff of Wanda electricity supplier revealed to Tencent technology that in the last one or two years, the middle level turnover rate exceeded 50%.

But within Wanda, the electricity supplier business has the status that other business lines can not reach. Wang Jianlin in 2014 Wanda Group half year working conference, especially on the electricity supplier business instructions, in order to break the company's internal barriers, all online resources to the electricity supplier company, this is not a requirement, but discipline. Wang Jianlin said that the real estate thinking mode can not be used to think about the development of e-commerce, to give the electricity supplier innovation, decision-making and financial autonomy. But at the same time, Wang Jianlin also cautioned that "letting go does not mean laissez faire, but also strong supervision."

This is the law of Wanda's corporate culture, and a reporter familiar with Wanda real estate told Tencent that Wanda's core business is always unconditional execution. Under this culture, Wanda internal is divided into two schools: "Xu San more" and "become talents". The former vowed to die allegiance to Wanda, no matter what policies were implemented forever, while the other group hoped to get a wider sky and break Wanda's closed management mode. The last thing to leave is the more capable "talent" faction, and the remaining one is "Xu San more" who faithfully executes the order.

　　 Gong Yi Tao After leaving the office, he said in an interview: "in Wanda, we usually use PPT first. Pattern Ask the leader to report and everything needs leadership approval. Our Internet companies are not accustomed to this habit. Our thinking is divergent. And the management of the company, the Internet business is flat management mode, very few similar administrative command situation.

If the core problem is not solved, the talent dilemma of Wanda will continue.

Ten years ago, commercial real estate was mainly characterized by commodity trading and clear floor classification. With the improvement of people's living standards, consumers' demands for quality of life began to improve.

But commercial real estate is heading for the bubble stage. According to RAND consulting President Song Yanqing, the commercial real estate bubble is mainly manifested in three aspects: first, the development and sales link; on the one hand, the inventory is high; on the other hand, the potential supply is huge; the two is the investment link, the investment is difficult, the vacancy rate is high; the three is the operation link, the business operation is difficult, and the developer has low return rate. Data show that the new commercial building area of our shopping center will exceed 35 million square meters and 44 million square meters annually. By the end of 2013, the total stock of shopping center will reach 250 million square meters.

　　 Wanda It is a typical cash flow asset and heavy asset model, but the rental return rate is very low. The rental income of Wanda amounted to 3 billion 460 million yuan in 2011 and 5 billion 207 million yuan in 2012. In 2012, the total assets of Wanda amounted to 300 billion yuan, and the income was 141 billion 680 million yuan, accounting for only 3.68% of the rental income, which was only slightly higher than that of the deposit bank.

According to the survey data of Rand, it shows that the rental income of holding property in China's listed housing enterprises generally accounts for 3%-5% of the total annual business income, reaching 7%. Relative to the holding of sexual property assets, rental income accounts for only about 1.5%, while operating profit is mostly negative. What is even more frightening is that the domestic commercial real estate vacancy rate is gradually increasing. The survey data show that the average vacancy rate of second tier cities in China in 2012 was 10.5%, higher than 10.2% in 2011, while in the first tier cities, the vacancy rate increased from 8.4% in 2011 to 8.4%.

These data and reality prove that for Wanda Group, Wanda electricity supplier not only means business transformation, it may still be the only life-saving straw of Wanda Group. After obtaining a large amount of financing and acquiring fast money, Wanda electricity supplier should be able to walk on the right path, but whether or not it will succeed ultimately depends on how to run in.