Beijing'S Many Garment Wholesale Market Moves Out Of The Low-End Entity Consumption.

　　 Beijing "moving batch" demolition of low-end real consumers, where to go?

Eve of demolition Desolate Of Dynamic wholesale day wholesale market

The day before yesterday, the Tian Hao Cheng clothing Commodity wholesale market near the Beijing Zoo began to be demolished. This is the first wholesale clothing market that has been demolished and closed around the Beijing zoo. It indicates that the whole "dynamic batch" will usher in a bold road of relocation. Unlike last year's stay at the "legend" level of immigration information, this time it seems to be true!

"Mobile batch", that is, the wholesale market of Beijing zoo, was formed in the mid 80s of last century. It originated from a number of roadside clothing stalls and gradually formed several families. Wholesale clothing The low-end consumer market gathered by the market is characterized by rich variety and favorable price. With the gradual transformation of Wangfujing, Xidan and Sanlitun to the high-end line, "mobile batch" has always retained its low end style of affinity to the people, and has been deeply loved by Beijing people and foreign tourists.

low There are more than one business circle.

It is understood that the news of "moving batch" demolition began last year, and the media have reported it, but it is only limited to the "legend" level, and has not been implemented. With the closure of Tian Hao, people began to really think about whether Beijing really wants to clear the wholesale clothing market in the urban areas and carry out large-scale relocation. In fact, in 2014, there were several wholesale markets in the whole Beijing, which disappeared quietly in people's sight.

The Kunlun hotel is facing the Jiayi fashion market, which was last year's Beijing. Wholesale clothing market The first to move. Jiayi does not have a reputation for "moving batch", but it is a good place for consumers to forget about the nearby consumers. Instead, a 4 story new Plaza in the north is still called Jiayi, and the staff of Jiayi investment department is no longer willing to call Jiayi the wholesale market, and repeatedly mentioned that the new Plaza is determined to do the middle end. As the class goes up, the rent is bound to increase. The citizens used to spend 20 yuan to buy a bottomless trousers.

In the past, people gathered in the zoo wholesale clothing market.

In May 8, 2014, the relevant departments of Fengtai District and Baoding signed a cooperation agreement to confirm that the Dahongmen garment market will be docking with Baigou new town located in Baoding, and gradually move out of logistics and wholesale functions. This is also the first wholesale market to be settled in Beijing.

In September 2014, the "Rose Garden" wholesale market on the Shuangjing bridge was similarly doomed. It has been replaced by a high-end International Fencing Club. Unlike the original "Rose Manor", the International Fencing Club faces the middle and high income groups in the city. The annual cost of the card is 12800 yuan. "Our members are all economically strong and free."

　　 Shopping clothes are too expensive, not everyone is high-end.

Now in addition to the "moving batch" and the Dahongmen clothing market, the main consumption of clothing entities in Beijing is mainly shopping malls near the residence, Xidan, Xidan business circle, Sanlitun, etc. As we all know, shopping malls are often more than 1000 yuan, some even tens of thousands. According to the Bureau of statistics in 2013, the average per capita clothing expenditure of urban residents in Beijing was 2795 yuan. In the mid-range department stores in Beijing, most of the money could buy a down coat.

In order to cope with the phenomenon of "seeing too much and buying less", shopping malls will sell discount activities to attract consumers to buy, but the discount intensity is limited, and more is just a gimmick to attract customers. clothing More importantly, the price of the original tag should be changed to increase the discount base. It is understood that the same 500 yuan, in the UK can buy discount first line big dress. Cheap, fast fashion, cheap brands such as H&M, ZARA, GAP and so on have been transformed into high-end products in the domestic market.

　　 There is no way out for the low-end clothing market under the impact of online shopping.

With the rise of e-commerce websites, more and more people choose to buy clothes on the e-commerce platform. Data show that from 2012 to 2014, the scale of clothing B2C transactions has maintained a growth rate of over 40%. If the low-end market products are no longer needed by consumers, the trend of online shopping crazily rising is undoubtedly a slap in the face. Online shopping clothing is famous for its low price and variety of styles, which is consistent with the characteristics of the traditional low-end market.

But after all, online shopping can not be regarded as real consumption. In the course of the development of these years, various drawbacks have been exposed. Because consumers can't see things with their own eyes, quality problems are frequent and they gradually lose their shopping pleasure. Nowadays, many consumers are gradually returning from online shopping to rational physical shopping. After all, the real shopping experience of shopping malls, the convenience of on-site pick-up and the convenience of goods transfer are not available to the electricity supplier.

Consumers say that as long as the physical store can put a low profile and become more interested in the people, at the same time, there are more low-end shopping malls to meet the daily consumption needs. So the low end Clothing market We should be skeptical about the idea that online shopping is no longer effective.

After the demolition of the "moving batch", Beijing will inevitably usher in a wholesale market demolition tide. The original market can not wait to get rid of the low-end label. So for more low-end entity consumers, their choice will be more narrow. To Yongqing, Guan, Baigou and other "moving batch" location is obviously not practical. In the future, these low-end consumers will have to be forced to "high-end".