Under Armour Signing Players For New Development

Recently, the Cleveland Cavaliers have had fourth recent defeats in the Jinzhou warriors.

Stephen Currie, the champion warrior guard who scored 23 points and 10 assists, was delighted by the Under Armour behind him. It seems unlikely that the Nike that won the basketball market share of the United States in the future will be 95%.

Stephen Currie is the most successful of the 13 players signed in the NBA market in Under Armour 2008. In 2009, when he entered the league with seventh consecutive points, he grew steadily on the road of control, and is now the top ten scorer in the league.

In the upcoming 2014-15 season NBA all star game, he has been firmly in the Western starting list, second only to Lebron James.

With him in the NBA all - Star game, and Under Armour's custom - made shoe shoe Curry One for him.

In January 8th, Under Armour held a grand press conference for the product, pforming a high school gymnasium in the bay area into a "high school gym".

"And ready to release related TV ads before and after the all star game.

Stephen Currie's excellent performance and even accidentally attracted W+K, a creative company that has worked with Nike for many years.

In an advertisement recently produced by W+K, a famous sports channel in the United States, ESPN,

They are very eye-catching.

But Under Armour and W+K have said that this is just a coincidence.

Four years ago, Under Armour had only one basketball shoe product. Even now, the company's revenue in basketball products accounts for only about 1% of its 30 billion annual revenue.

Apart from the monopolistic advantage of Nike, the competition for other brands in the basketball market is still fierce.

Although the influence is not as good as "super bowl" and is affected by the decline of NBA audiences in recent years, the annual NB All-Star game is also.

The battleground.

According to statistics from University of New Orleans, the 2014 All-Star game brought about 10 million 610 thousand dollar economic boost to the local economy.

The 2015 all star game will be held in Barkley center and Madison square. The ticket price and attendance rate are expected to hit a new high in recent years.

In this year's all star game business, there are actually Bloomingdale 's, one of the four major department stores in the US.

According to reports, Bloomingdale 's is ready to build 16 guerrilla stores on the day of the competition and launch a series of products related to the all star game.