How Does The Clothing Brand Correctly Recognize The Electricity Supplier?

Today, there is no need to discuss the importance of the electricity supplier to the brand. This is the only valuable conclusion drawn by many people at a painful price. Of course, if the electricity supplier is the only solution, it is also overstated. If today, it is not rational, scientific and objective to look at the relationship between the electricity supplier and the brand, it is obviously not the cognitive problem, but the intelligence quotient problem, which is not included in the discussion of this paper.

How does the clothing brand correctly recognize the electricity supplier? Remember that in the sexy marketing micro-blog, there are a lot of elaboration in this respect, as well as in the "Lu Xiaozhou: the electricity supplier has lost the same medicine", there are also more systematic summaries, so we can find out. Why is the clothing brand raging in the face of the impact of the electricity supplier? The reason is also very simple, that is, to serve the mass market of consumers by means of service agents. "Sexy marketing micro-blog" has the following conclusion: the marketing operation of traditional brands is to seize the channel and decide the outcome by the number of shops. The quickest shortcut is Chinese philosophy of human nature. So there are channels for people to have connections, there are shops with channels, customers have shops, and customers have sales. The electricity supplier has eliminated the channel, and the number of shops is no longer a proof of brand strength. And coax agents to coax the Internet world's cock wire is obviously not feasible. This is the truth that traditional brands are facing difficulties.

Traditional marketing is to seize the channel, seize the following shop resources of agents, seize the funds of agents. The electricity supplier is facing hundreds of millions of Internet users. Do you not know where these people are? They don't know what they want. What are they interested in? That's the difficulty.

that Online retailers How to operate? Is there a shortcut? Brushing can make a brand. The answer is negative. Clothing brand We must accept the fact that Internet must be embraced and new media must be embraced. Otherwise, there is no way to go. Because only in this way can you find your customers and your customers can find you. Only in this way can you complete the education and cognition work of the brand. To put it plainly, many brand shops, no matter physical stores or online stores, have not completed the work of brand education. This question is systematically analyzed in my shop essence, and I suggest that we have a look.

Believe in sexy Marketing Micro-blog's words enlighten everyone: if your brand has completed the work of customer education before the customer enters the store, that is, the customer has already recognized your brand before entering the store, then, it is not a problem if your store is open. No matter online or offline, you will not change customers' purchase of your brand. The only difference is how to facilitate customers to buy. Those brands that are entangled in store layout are all brands that have not completed or can only rely on channels for brand cognition education.

Conclusion:

1, the electricity supplier is a must for the clothing industry to turn over.

2, the electricity supplier is a popular market. We must take the Internet as the carrier and conduct the operation of e-commerce with the core of new media marketing.

3, do not tangle all kinds of problems online and offline, connect with consumer groups, and complete the education and cognition work is the core.

4, where the shop is not important, the form of the shop is not important, the important thing is that the brand must be in the minds of consumers.