Offline Is An Important Link For Enterprises To Expand O2O.

Under the restriction of physical condition and site area, it is difficult for merchants to show all products, but consumers' choices are diverse.

To this end, Suning opened the store's backstage system and online, making full use of online unlimited display and merchandising functions.

Che Hongliang, assistant general manager of Beijing business group, Suning group.

According to Che Hongliang, when consumers go to Suning stores, if they see a product they want to buy, they do not display sales. In the past, consumers will lose other homes. But now Suning can direct consumers to buy online directly, and then deliver goods to the door by Suning, which is equivalent to expanding the wealth of Suning stores.

The Wangfujing department store's understanding of the whole channel is also based on the store.

Liu Changxin said that the company's understanding of the whole channel is how to make the Internet interact effectively with the physical stores.

To this end, Wangfujing put forward the "N+1" mode of all channel retail construction.

Among them, 1 refers to the Wangfujing department stores spread throughout the country's 54 stores, to let these stores digitalization, scene, experience; N refers to all new technologies based on new channels, such as WeChat mall, APP applications.

What Wangfujing wants to do is to develop a variety of new channels on the basis of physical stores, and integrate them, so as to build a full channel development system for Wangfujing department stores.

Physical stores are the basis of retail enterprises' deep ploughing for many years. The role of this ring can not be ignored in the process of distributing the whole channel.

At present, in addition to selling goods, enterprises attach more importance to the service function of stores, which is the lack of electricity providers.

"People who have experience in online shopping know that if goods are not satisfied with the need to return goods, they must be sent back to businesses, which is very troublesome.

Suning can get through the two channels of the online and offline channels. Once consumers are dissatisfied with the products, they can return to any Suning store nearby. This experience improves consumers' interest in Suning, and even enables consumers to change their online shopping experience to a good experience through face-to-face service.

Che Hongliang said.

In addition, enterprises can also play the advantage of distribution.

According to Che Hongliang, Suning stores in Beijing have similar storeroom settings. When consumers order, Suning will pick up the nearest stores.

Through this extreme speed service, consumers can only receive an hour from order to receive goods.

Huang Xiangping also said that, based on the advantage of playing the store, Gome has a certain breakthrough in logistics.

Up to now, Gome online has been able to make Sanda one day in 120 cities across the country, which has exceeded two of Jingdong's daily distribution speed.

Distribution, after sale, experience...

In the context of a full channel, the advantage that stores can play is not just that.

In the view of CEO, Yang Jun, a high profile cloud monkey company, BBK has 3900 convenience stores with strong traffic advantages, which is the key to the development of cloud monkey platforms.

Because the cost of obtaining electricity from the electricity supplier is very high, the cost of Jingdong's acquisition is even as high as 88 yuan per person.

Therefore, BBK's understanding of O2O is to grasp thirty million loyal members under the line and grasp the 300 million paction users in a year, and take favorable measures to ensure that the flow under the line can be successfully converted to online traffic.

"We will integrate the three core products of the cloud monkey Network -- integral payment, personal consumption finance and prepaid business. We integrate our platform to bridge BBK's consumers and businesses. At the same time, we will carry out two core services, third party marketing and third party buying, on this platform."

Yang Jun said.

In O2O all

Against this background, BBK's vision is to invest 1 billion yuan to build a technology platform. This platform will serve as a bridge in the future to realize the Internet commercially of Hunan's local businesses.

BBK will share its 60% members of the Hunan population with small and medium-sized customers to help them achieve greater development.

Look at the resource advantages of the next line store, and build a platform based on this.

The whole channel is also owned by Sanqi group.

It is understood that the location of the business circle is to be a provider of e-commerce technology and service standards in China business circle.

The first step is relying on the first business circle of Nanjing, Xinjiekou, to pform traditional business circles into smart business circles through the Internet.

Assistant chairman of Sanmen group

It is clear that if you want to build a smart business district, you have to find out what are the disadvantages of traditional business circles. They found that they didn't know how many people entered the store every day. They didn't know who came. When did they come? Did they not know what they had bought? How much money did they spend?

To this end, the business circle network summed up to do "a big network, a platform, a tool".

Zhu Wei disclosed that a large network refers to the wireless WIFI built by the business circle network in the Xinjiekou business circle. When consumers connect to WIFI, they will become members of the business circle network. They will be able to know the basic information of customers, including what they have bought and when they come.

A platform refers to the display of information in the business circle, regardless of the size of the tenant, onto the Internet.

One tool is that it will undertake the delivery and payment of tenants in the business circle.

"One team is no more than one team, one team is no more than one system. One system is no more than a trend. Team plus system plus trend is equal to success.

The future development of the three cell group is to use resources to acquire resources and to integrate synergy. "

Zhu Wei said.