Chinese Textile Machinery Enterprises Are Optimistic About Overseas Markets.

A few days ago, Jiangsu Jinlong Polytron Technologies Inc has completed the sales plan for three factories nationwide in 2015. Due to the outstanding performance of the company in the foreign market in 2014, the company plans to continue to expand overseas as the focus of development in 2015, with a total sales volume of about 60%, of which Bangladesh's market will reach 30 million dollars, and other countries and regions plan to be 10 million dollars.

Although the sales volume of the company's products in 2014 dropped by 20%~30% compared with 2013, Cheng Shiqiang, general manager, saw a more optimistic side: "we refused to cooperate with some enterprises with poor operating conditions, which made the company's business environment better."

Foreign market or bright spot

2014 China

The sluggish export market has led to a slump in the upstream textile machinery market.

At the same time, due to the rapid development of textile industry in Southeast Asia and other countries and regions, the sales volume of domestic textile machinery enterprises in overseas markets has generally been greatly improved.

Like Jiangsu Jinlong Company, Jiangsu SEG

The company is also very optimistic about its overseas market in 2015. Bao Dequan, general manager, said: "at present, the RMB exchange rate has declined. At the same time, the relatively stable pricing mechanism of RMB will make the export market more profitable in the near future.

The domestic market in 2015 was not optimistic, but overseas markets were full of opportunities.

Through the inspection of some European companies last year, we find that the gap between the domestic spinning machine level and the international advanced level is not large. Although there are some bright spots in their performance, there is still much room for improving the price performance of domestic products. "

The biggest test for overseas enterprises is the stability of products and the quality of after-sales service.

Cheng Shiqiang said the challenges brought by overseas markets are obvious.

According to the actual needs of customers, the company improved the stability of the products, and improved the company's operation system, and set up a 40~50 overseas sales team.

With all the efforts of the company, Cheng Shiqiang believes that the overseas market in 2015 will be another bright spot.

All along, the domestic textile machinery products are equally matched in price, but the price has only won a large number of overseas market orders for the 1/3~1/2 advantage of European and American products, and domestic products are gradually getting rid of the label of low end.

Moving towards the high-end means greater market space and higher quality requirements.

"Although the environmental protection policies of some overseas countries are not very strict at present, after a large-scale expansion of production capacity, they will eventually improve the environmental performance of products through the formulation of relevant policies and regulations, and enterprises will eventually face the trend of high-end development and eventually compete with more advanced products from Europe and the United States."

Bao Dequan said.

Become the key word in the domestic market

Compared with the downturn in 2014, Dai Rongbing, general manager of Textile Machinery Department of Stowe Bill (Hangzhou) Precision Machinery Electronics Co., Ltd. believes that the domestic textile machinery market will improve in 2015.

First of all, textile enterprises are facing the increasingly difficult problem of recruitment. Therefore, the market demand for high efficiency and high performance products will be greater. Secondly, the adjustment of domestic cotton policy will also drive the sales volume of textile market and textile machinery market.

The company plans to pfer some products that have been produced and sold in Europe to China in 2015 to cope with the demand for high-performance products in the domestic textile machinery market.

Cheng Shiqiang also expressed optimism about the domestic market in 2015, because not long ago, Jiangsu Jinlong Company received an order from a Henan textile mill.

It is reported that the

Mainly for export market, as the factory recently received a large number of orders from foreign enterprises, it will buy more new equipment.

However, Cheng Shiqiang also pointed out that in 2015, there would not be many orders for large quantities of new equipment to be purchased in the same way. If we want to have a foothold in the domestic market, we must first rely on the diversity of products, followed by stability, and finally provide valuable services to our customers.

In 2014, the sales volume of the Suzhou Textile Machinery Co., Ltd. showed a big decline. General manager Liu Ming thought this was the worst performance of the company after 2008.

Liu Ming said that the overall sales volume of textile enterprises did not decline last year. On the contrary, some enterprises still had growth. However, due to factors such as raw materials and labor costs, textile enterprises did not have much desire to purchase new equipment.

However, as the stability of the national cotton policy will bring more confidence to the domestic textile enterprises, the textile machinery market will also pick up.

Technological pformation will become the main direction.

Whether in the domestic market or in foreign markets, 2015 is still a year of opportunity and challenge.

Although we see the trend of market warming, Liu Ming believes that with the improvement of domestic banks' credit difficulties to SMEs and the reduction of the euro exchange rate in foreign countries, the export of European textiles in the largest export market of domestic textiles will be affected. In 2015, it will also be a challenging year. There is no prospect for low-end products in China, and products must be developed in the middle and high-end direction.

At the same time, the upgrading of equipment has become another trend in 2015.

Bao Dequan said that unlike most developed countries in Europe and the United States will pfer most of their capacity to other countries, due to abundant resources and huge demand, domestic textile production will be retained.

At present, textile enterprises have little chance of upgrading and upgrading through the purchase of the entire production line. Most of them are upgrading through the original equipment to achieve their upgrading in performance, output, energy saving and environmental protection.

Du Peng, chief engineer of Shaoxing Shui Fu Textile Equipment Co., Ltd. recently exchanged with industry experts.

It is generally accepted that in 2015, some textile enterprises will have to close down and stop production because of poor benefits. At the same time, some enterprises will reintegrate into production again, but most enterprises will improve their production capacity through technological pformation.

Therefore, it is the best way for textile machinery enterprises to increase R & D investment and produce products that are suitable for customers' needs.

In 2014, the sales volume of Shui Fu company has not been greatly affected, because the company's R & D caters to the demand for more and more varieties of textiles.

In 2015, they will continue to increase R & D efforts with the company's R & D center as platform, and increase the original 1.5%~2% investment to 3%~5%.

At present, the profiled reed produced by Shui Fu company has been the first in the world for 4 consecutive years. In the future, the equipment developed by the company will be more in line with the production demand of high density, high density cloth and industrial cloth.