Taiwan: A Thin Shoe Industry Is Involved In E-Commerce, Focusing On Developing The Mainland Market.

Footwear industry in Taiwan
The development of the shoe industry was very early. Later, with the maturity of the footwear industry, the shoe industry gradually shifted to the mainland.
As Taiwan's big shoe companies set foot in the electricity supplier and changed their business strategy, Shoe Retailers' online sales increased significantly.
A thin shoe industry
The company began to force the electricity supplier to increase its sales in the mainland to 2/3.
According to the January 21st report, upgrading the distribution channel of electricity supplier will help Taiwan shoe retail companies develop business in mainland China.
Online sales may account for a large proportion of Taiwan Shoe Retailers' sales in the mainland.
It is an independent brand shoe retail companies in Taiwan.
Due to the involvement of the electricity supplier industry and investing nearly 100 million NT dollars for shop decoration, it is expected that the company's business will gain momentum in 2015.
A thin industrial Limited by Share Ltd has 179 entity stores in Taiwan.
In September last year, the company opened its first "new style" shop in Taipei's inner lake. Compared with the shops before renovation, the volume of new shops increased by 15%.
This is attributable to larger store space and the company's business strategy.
The business strategy mentioned here refers to the fact that the company has introduced socks and bags.
Footwear products
Diversify the lineup of products.
Luo Rongyue, chairman of the company, said at the company's year-end meeting: "after the results are achieved, the company plans to upgrade the other 10 stores this year."
Luo said, "this is part of the company's 98 million NT refurbishment plan. This year, the company will renovate 148 stores."
Luo said that strengthening the distribution channel of e-commerce will also be the main concern.
A thin industrial Limited by Share Ltd has tried to run the online retail store, and is scheduled to open in March 20th.
With the opening of online stores, the sales volume is expected to double.
Upgrading the distribution channel of e-commerce may help the company's business development in the mainland.
In 2015, online sales may account for 2/3 of the company's sales in the mainland.
In 2014, its sales amounted to NT $2 billion 640 million, compared with 17.87% in 2013.
Over the past three years, the company has closed more than 20 entity stores.
Data show that in 2014, the company's net income in the first three quarters amounted to NT $88 million 490 thousand, compared with NT $13 in the same period.
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