Build A Regional Brand By Relying On Their Own Network Operators

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Because of the lack of funds and talents, it is not easy to establish corporate brand. Most Taobao villages are mainly Taobao C shops, and few Tmall stores. However, relying on the advantages of the industrial base, it is relatively easy to build up regional brands.

For example,

Sha Ji Town, Suining Province, as the earliest place of Taobao village, is developing towards branding.

At present, there are hundreds of Tmall stores in Sha Ji town.

"Excellent sellers enter Tmall to brand operation, improve service quality, to a certain extent, avoid vicious competition and homogenization of products."

Jiangsu Sha Ji network leader Sun Han said.

For another homogeneous malignancy.

The problem of competition is that the whole village produces vicious competition caused by the same product. Part of the solution of Taobao village is to set up an electronic commerce association in the village. The association will face the vicious price competition and let the village build a strong brand, and some other small brands will become the agents of this strong brand.

"Relying on the local industrial advantages to create a large regional brand, on this basis, encourage small and medium-sized Internet merchants to develop their own brand."

Chen Huoquan, a lecturer in the school of electronic commerce of Quanzhou Normal University and a cooperative scholar of the "living water project" of Alibaba, says that the pformation of Taobao village is inseparable from the power of Baotuan.

In the rural strategy of Ali, the support for Taobao village is also an important step.

"In addition to credit support and training support, there will be promotion and support, and special activities will be launched for Taobao village sellers, including regular promotion of Taobao village, special activities section, and joint promotion of local governments."

Quanzhou electric business association responsible person said, this is also Taobao village Baotuan expand the market, create a good opportunity for regional brand.

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A few days ago, "state-level foreign trade pformation and upgrading of professional demonstration bases", "provincial top camp fur Development Zone" and "provincial e-commerce base" have settled down in Daying Town, which has injected new vitality into fur industry development.

Daying Town is one of the birthplaces of fur processing industry in China. It is known as "the capital of the world".

After years of development, it has now formed a large business center, with processing enterprises and stalls of 1.4, and radiating 5 villages and towns around more than 500 villages. The number of employees is 150 thousand, the annual output value is 7 billion yuan, the annual export sales amount to 700 million US dollars, and the large economic circle spanning five cities in two provinces and three cities.

In accordance with the development orientation of "the world's fur capital" into design development, production and processing, exhibition trading, quarantine inspection and tourist shopping center, the county actively promotes cooperation with Beijing Institute Of Fashion Technology and other institutions, and has established the fur and fur industry productivity promotion center and the design and Research Institute of China Tai Ying International Qiu Qiu business park.

In order to further improve the tourism shopping function of "the world's Jude capital", they launched the China Great Camp international fur city project with a total investment of 12 billion 800 million yuan and an area of 4000 mu. At present, the Asian city mall and fur culture museum have been put into use, and a number of cultural tourism projects are being built, such as the jzu culture walking street and the expansion of the Bi temple.

Hebei fur inspection and Quarantine Inspection Center settled in Daying Town, becoming the first National Key Laboratory named "fur inspection center" in China.

Composite material industry is one of the traditional industries in Zaoqiang county.

At present, there are more than 200 enterprises with processing scale, with an annual output of 250 thousand tons, involving more than 2000 products.

Hengrun Group Co., Ltd., the leading enterprise of composite material industry in Zaoqiang, occupies a pivotal position in the national composite material industry.

The FRP composite prestressed steel sleeve concrete pipe (FPCCP) developed by the company is widely used in large scale projects such as long distance water conveyance, South to North Water Diversion, seawater desalination, comprehensive utilization, nuclear power and so on.

The development of the product has successfully pformed the composite material from single base to multi base, and enriched the connotation of the composite material industry.

Aiming at building composite material "industrial aircraft carrier", the county starts from the business philosophy of the composite industry practitioners, and entrusts the domestic and foreign famous universities for short-term and short-term training of the enterprise manager (director).

Last year, the county invested 1 million yuan, hired famous experts, scholars and professors, and ordered training for enterprises.

The county further revised and improved the development plan of the composite material industry. The county finance took up 10 million yuan of the industrial development fund to support the development of the leading enterprises, and guided by the technological and market advantages of the leading enterprises, it led the enterprises to take the large joint stock and the alliance of the same industry to form a joint fleet, forming a model advantage and taking a good ship out of the sea.