PRADA Shoes Debut 2015 Autumn Winter Milan Men'S Week

Prada 2015 autumn winter series main push home nylon nylon fabric, shoes, sports bottom hand.

It's practical and modern.

The unique talent lies in the relentless pursuit of new ideas, the integration of curiosity and cultural interest in knowledge, thus opening up a pioneer road.

The unique design concept and the purpose of the brand are combined to design a very fashionable and unique fashion style, which caters to the psychological needs of the vast number of consumers.

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Prada was founded in 1913 by Miuccia Prada's grandfather Mario Prada in Milan.

Located in the famous glass dome shopping center in Milan, Galleria Vittorio Emanuele II, Prada boutique specializes in the selection of high quality raw materials and exquisite craft luxury items and accessories made with exquisite workmanship.

Soon, the store became a favorite place for European aristocracy and upper class people and the pursuit of quality life.

In 1919, the Prada brand was designated as the official supplier of the Italian Royal Household in Italy, and was granted the shield badge of the House of Savoy and the use of the rope label as the constituent element of the Prada brand logo.

At the end of the 1970s, Miuccia Prada and Patrizio Bertelli began to cooperate with each other to jointly promote the pace of Prada internationalization.

Patrizio Bertelli takes the lead in introducing a new business model in the luxury industry, implementing perfect quality standards in the entire production chain, and continuing and strict control of the overall process.

Miuccia Prada uses her excellent creativity to bring her experience in everyday life and subtle observation of the environment into her work in an ingenious way. She predicts fashion trends in this way, while adhering to the brand's quality core values and traditional exquisite workmanship.

This ingenious balance makes Prada a world famous brand and ranks among the most valuable 100 brands in the world (source: Interbrand brand consulting company).

One of the main characteristics of Prada is its ability to innovate in all fields.

As a pioneer in introducing new methods to the retail network, Prada is the first brand in the world to launch a completely new revolutionary store concept, that is, Prada Epicenter shop, which is designed by the internationally renowned architect Rem Koolhaas and Herzog & de Meuron.

Later, this practice was copied by other big brands in the industry.

Today's Prada brands include men's and women's leather goods, garments and footwear products, integrating innovative, sophisticated and modern design with the unique quality of handmade products.

In addition, Prada is also active in glasses, perfume and mobile phones.