Overseas Sales Are Not So Popular?

Mike Flanagan, founder of clothing consulting firm Clothesource, said at the NRF annual meeting of the United States: "network power is very important for clothing trade. Although every clothing brand and retailer are updating products through the Internet, receiving and distributing information, they sell very little clothing through this channel."

For example, in

The two most developed markets in the UK and South Korea, the number of clothing purchased online by consumers in 2014 is only 17% of the total garment purchased in the year. In other countries, the online sales of clothing products are less.

This shows that the clothing industry in the field of electricity retail capacity still has room for improvement.

IBM, a technology consultancy, also gave the same conclusion.

More and more interested, but in fact, not many people are willing to take action. The number of people actually buying is far lower than the number of people interested.

IBM surveyed 110 thousand consumers in 19 countries and made commercial value.

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The study points out that most consumers prefer the way of combining online and offline to buy clothes.

In the survey, 43% of consumers expressed willingness to spend online, but only 29% actually bought.

What is even more surprising is that most young people are regarded as more like buying clothing products online, but in fact, the number of teenagers who actually have online shopping experience is 20% less than those who have never bought clothes online.

In response, Sarah Diamond, IBM's global business service manager, said this shows that in the field of e-commerce, there is a huge difference between the products that consumers want and the products that Internet retailers can provide.

NRF official also said that e-commerce is not not flourishing, but the needs of consumers have not yet been fully met, retailers need to narrow the gap between consumers' "want" and "able", thereby increasing network consumer loyalty.

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Many people may not want to know what will happen in 2015. They have been entangled in why the clothing industry is in deep trouble.

Just as micro-blog has two micro-blog, it can be used as an answer.

First, the source of domestic clothing predicament: external causes: 1, the downturn in the economic environment.

2, the pfer of consumption channels brought by the electricity supplier.

Internal causes: 1, the lack of brand core competitiveness.

2, the trap of comprehensive homogenization development.

3, unrestrained channel expansion.

4, the brand has no soul.

Conclusion: 1, internal factors are the key to the predicament, and external factors are the help of difficulties.

2, existing thinking can not help solve difficulties.

3, big shuffle is inevitable.

The second is: Women's clothing closes up. The brand has to release all the conditions to expand its business, and the 100% return mode, all the decorating props and rent subsidies can't save the company.

In such a market environment, do franchisees still dare to join in? The crisis of women's clothing is not a problem of joining the policy, but a total outbreak of the accumulated development pattern over the years, and many women's clothing brands will go bankrupt.

Some people ask, what exactly are these conditions? Answer: 1, research and development of Shanzhai, 2, imitation of products, 3, development of arbitrary, 4, extensive management, 5, poor construction, 6, backward personnel, 7, strategic lack, 8, tactical confusion, 9, conservative thinking, 10, innovation on mediocrity.

Many people blame the impact of the electricity supplier on the current decline of the clothing industry, which I have always said is wrong.

The impact of the electricity supplier is only an external cause. It only changes the shopping path of customers.

But at the same time magnifying sales, those in the physical channel of the brand, still in the electricity supplier has made amazing sales results, that is the case.

That is to say, the root cause of the downturn of the garment industry is the internal cause of the garment industry.

The various problems accumulated in the development of garment industry these years seem to be a gunpowder barrel. The electricity supplier is just a spark. The two meet finally detonated the crisis of the clothing industry, and the powder barrel finally got out of hand.

There is a set of clothing industry brand data to illustrate the extent to which this barrel of gunpowder is dangerous. It also comes from micro-blog: clothing brand store data. In the first half of 2014, there were 347 stores of seven wolves, 73 Kun Wang Guan stores, 53 kno Di Road Customs shops, and 46 Hinur stores.

Giordano closed 74 retail stores in the three quarter.

In 2013, seven wolves shut down 505 stores.

There are 88 stores in IgG and 38 stores in Esprit.

Giordano stores 165 stores.

The brand failure of the garment enterprises in Fujian and Zhejiang provinces and the loss of the owner's running are the fatal lethality of the clothing industry.

To be sure, the powder barrel of the clothing industry will continue to explode in 2015, and the clothing brand will continue to fail.

The powder keg in 2014 is only a small area to release the power of the explosion. The explosive equivalent of the powder barrel in the clothing industry in 2015 will surely make people even more speechless.