Clothing Stores Use Background Music To Boost Sales

A study on the impact of store background music on consumer behavior points out: "slow tempo background music enables consumers to slow pace in the store, longer stay time and higher consumption."

Just like serenade, lullaby can make people calm, slow pace background music, let people relax mentally, and fully enjoy the atmosphere of shopping places.

Once customers are willing to stay, opportunities for consumption are everywhere.

Below Xiaobian to analyze the importance of music in shops.

However, for young people, slow music does not necessarily promote their consumption.

On the contrary, in some fashionable shops with young women as the main customers, the trend, avant-garde novelty and fast rhythm music can arouse their emotions and stimulate their consumption.

Besides, playing fast tempo music at special nodes has its special significance.

In the SALE season of ZARA, the music of the shop is not only fast, but also loud than other fast fashion shops.

Some customers said, "when you try clothes in the fitting room, you can hear music like this, so that people just want to buy it quickly and go quickly."

Why do we do this? Because during the promotional activities, the fast-paced concert creates a "too late" feeling for the consumers.

The effect is, 'encourage them' to pay bills quickly.

some

The shop music is gentle and gentle, and it strongly affects your consumption behavior without disturbing shopping. Some shops do the opposite. They like to pick music that attracts people's ears, and like to put it loudly.

Their purpose is to let you remember the feelings of the moment and remember them.

Hollister many of the shops are suspenders vest.

This kind of clothing for young women, the relative shop music is often used in foreign young "male voice", which is a "heterosexual attraction" conditions created, just like the shop gave you a hot male Sales accompany you pick.

When you enter a luxury store, how does it feel to hear the background of this season's show music? The deep bass and drums, the unspoken electronic voice, and the relatively deserted shop environment may create a sense of distance for customers who are not familiar with the brand.

For those who have seen the brand's high ranking customers, they have had a vivid impression of how the models used to deduce hundreds of thousands of dollars in fashion and music.

Now, when he is in this brand building environment, he can feel a kind of air field similar to the T of fashion show. The feeling and understanding of music will make him feel connected with the brand.