Shanghai Xincheng Yuyue Plaza Wants To Be The Largest One-Stop Shopping Center.

In fact, not only is Qingpu, "I Yue" wherever it goes, it is groundbreaking in the locality.

Xincheng holdings focuses on the two or three lines of deep ploughing City, and provides the "Yue Yue" brand along the potential area of the city for its commercial layout strategy.

In Shanghai, Suzhou, Changzhou, Changsha, Nanchang and Changchun, a total of 10 "Yuyue" benchmarks are being built or opened.

In November 24th, Xincheng holdings successfully entered Anqing to further consolidate and improve its layout in the central region. This is also the eleventh comprehensive project of the layout of the "Yuyue system".

With the unique "Yue Yue" mode, the Yuyue brand quickly stands out from the other commercial projects in the locals.

Shanghai, one of the three major new towns in Qingpu, has continued its unique judgement of the market. The opening of Shanghai new town, Yuyue Plaza, also means that the promotion and promotion of the business pattern in the city is becoming increasingly prominent.

The reporter was informed that according to the 12th Five-Year plan,

Based on the existing development, the future planning framework will build a structure of one city and two wings, speed up the construction of high-quality, modern and comprehensive commercial facilities, and become a comprehensive eco livable new town in the western part of Shanghai, which integrates the city and the city, serves the Yangtze River Delta, and provides new growth points and development space for Shanghai's commerce.

However, the business situation in this area is not satisfactory.

According to the relevant information, in Qingpu, where the resident population is over 1 million, there is no large commercial complex with a commercial area of more than 60 thousand square meters. Compared to the core business circle of other new towns in Shanghai, Qingpu's popular Qiao Zi Wan business circle, Qingpu department store and Suning business circle are also lack of characteristics and fashion, and the richness of commercial form and format is also obviously missing, which is very much criticized by Qingpu residents.

The lack of entertainment industry in the region has led to the dissatisfaction of young people for the current business matching.

Looking at the business pattern of Qingpu, a large number of depressed consumer demands are urgently needed to be released.

Xinyuyue Plaza is located in the core area of "one city and two wings", which is rich in combination mode, high-quality brand business resources and one-stop experience.

This leads to the fashionable lifestyle of the central area or the first tier cities, and the advantage of "Yue" as always has been more appropriate to meet the needs of the Qingpu market.

Relevant industry experts said that the Shanghai new town Wu Yue square not only provided a top-level commercial landmark for Qingpu, or will reshape the commercial structure of Shanghai and West, but also become a business growth pole to promote Qingpu's rapid integration into the main urban area of Shanghai.

At present, the "experiential" shopping center has become the solution to the survival and development of the housing enterprises in the homogenization competition, and the new town holding company is one of the earlier developers who have studied and practiced "experiential" business in China.

As the second generation experience commercial benchmark of Mall, Shanghai Yucheng Plaza, compared with the Mall Changzhou Yue Plaza, which won the "best experience business model award in China" before, it has greatly improved its format, space and service experience.

From the new town holding business management office, we know that Shanghai Yucheng Plaza has adopted the "3+3+3" balance mode of "Yuyue", which covers many formats including international cinema + volume chain KTV+ international chain supermarket + large super music field + large shopping center. It will create Qingpu fast fashion cluster and unique new urban landmark.

In addition, when the high self support becomes the important standard of the international top city complex standard, the self holding rate of Shanghai Yuet Plaza is more than 80%, and the self-supporting center is larger than 130 thousand square meters.

"The largest commercial complex in Qingpu will bring" unprecedented experience "to Qingpu citizens with the upgrading experience of" characteristic, cultural, comfortable, interactive, situational and rich ".

The responsible person in charge of Business Administration of Yuyue Plaza.