The Direction Of Internationalization Of Shanghai Textile Group

Recently, in the "2014 dialogue Shanghai state owned enterprise leaders" mass media series of large-scale interviews, the Shanghai textile (Group) Co., Ltd. party secretary and chairman Tong Jisheng talked about this recently. Shanghai textile The goals and measures for the internationalization of the group.

When describing the development goals of Shanghai Textile Group, Tong Jisheng highlighted the direction of International Development: Based on Shanghai, facing the whole country, facing the world and facing the future, adhering to the strategy of "science and technology and fashion", and through the efforts of 3~5, entered the top 100 Chinese multinationals, becoming a world-renowned and China's largest comprehensive textile and clothing trade multinational group.

Referring to the specific measures taken by Shanghai Textile Group to promote the internationalization strategy, Tong Jisheng used the "1+5" to express it vividly, specifically, "one path, five overseas bases". He pointed out that one way is the path of "going out" of the textile industry; the five base is to take up five positions in the international market.

First, the overseas raw material base.

Tong Jisheng revealed that Shanghai Textile Group recently launched "a country in Africa". New Textile Industrial Park "Project", the United Nations related enterprises, using the abundant land, sufficient light and water resources of the Nile River Basin, give full play to China's rich agricultural production experience, advanced agricultural technology and equipment, and scientific management mode of agriculture, etc., plan to invest 10 billion US dollars, and lay out 1 million hectares of land, and build a new textile industrial park in Africa through the construction of textile industry chain and supporting infrastructure such as cotton planting, ginning, spinning, weaving, dyeing, dyeing, home textile and garments. Tong Jisheng, who has been working on foreign projects for a long time, points out that Africa is short of garment factories and is a promising market. Many island countries in Latin America have a high level of per capita consumption, but there are not many places to buy clothes. Many people go to the United States and Canada to buy clothes by plane. As long as we do well, we can let them save the money back and forth to buy our clothes. He said that we are fully capable of planting cotton in Africa's dominant land resources, producing textiles and providing clothes for 1 billion African people. At the same time, combined with local characteristics, the textile group really becomes a "global textile".

The two is the overseas manufacturing base.

Now, with the rise of labor costs, a large number of middle end products have gradually lost their cost advantages in domestic production, and the global manufacturing capability is shifting to other emerging economies. Tong Jisheng said that Shanghai Textile Group has begun to layout in Bangladesh and other Southeast Asian countries, building textile and garment factories with light assets and realizing "overseas manufacturing".

　　 The three is the overseas sales base.

Tong Jisheng said that Shanghai Textile Group has established more than 10 overseas companies in the United States and Europe, and then will make market arrangements for many African countries, Latin America and Asia and ASEAN countries, including trade windows, markets, shopping centers and so on, so that our textile and clothing products will go out more.

The four is the integration base of innovative design.

Tong Jisheng revealed that Shanghai Textile Group will set up high-end clothing and clothing design bases in China and Europe through international cooperation and acquisition of excellent design teams from abroad or with them. At the beginning of September, the Shanghai Textile Group held an investment merger and acquisition conference. It clearly released the strategy and direction of investment and merger within and outside the group, and the number of overseas projects increased significantly after the meeting. Through contacts, communication and screening, some of the projects have entered the internal investigation stage. At the same time, with the help of information from external industry research institutions, the relevant business market is comprehensively analyzed. The United Kingdom and the United States have been completed. Brand clothing Comprehensive analysis of the market report. A framework agreement has been signed recently with the Copenhagen fur industry association.

The five is the overseas supply and distribution base.

Tong Jisheng pointed out that overseas production base of raw materials and products must have corresponding logistics support. Shanghai Textile Group is ready to take advantage of trade cooperation and location in Southeast Asia and Africa, develop freight transportation, logistics center and trading market in port cities, and provide logistics convenience and cost advantages.

In order to ensure the smooth progress of the internationalization strategy, Shanghai Textile Group has done well in training and reserving talents ahead of schedule. Tong Jisheng revealed that at present, the three special training courses for young talents have been completed. Through a month long full-time training, full production and housing intensive training, international trade, international finance, brand strategy, e-commerce, buyer's business and other training and loyalty education have been carried out, and a group of innovative, export-oriented, market-oriented and international professionals have been trained.

Tong Jisheng confidently pointed out: Shanghai textile group should seize the opportunity of Shanghai's development in accordance with the national strategy, expand the vision of development and transformation from Shanghai to the whole country and even the whole world, and form the three tier superimposed rotation pattern of Shanghai radius, national radius and global radius, and build every base into a bridgehead for overseas development, and finally form a global layout with African resources, designed by Europe and America, manufactured in Asia, integrated by China, and sold to the whole world.