Can Cross-Border Electricity Suppliers Revive Garment Exports?

Overseas sales are not so popular?

Mike Flanagan, founder of clothing consulting firm Clothesource, said at the NRF annual meeting of the United States: "network power is very important for clothing trade. Although every clothing brand and retailer are updating products through the Internet, receiving and distributing information, they sell very little clothing through this channel."

For example, in clothing

The two most developed markets, the United Kingdom and South Korea, in 2014, the number of clothing purchased online by consumers was only 17% of the total annual clothing purchases, while in other countries, the online sales of clothing products were less.

This shows that the clothing industry in the field of electricity retail capacity still has room for improvement.

IBM, a technology consultancy, has also reached the same conclusion. They believe that although consumers are more and more interested in online shopping, not many people are willing to take action. The number of people actually buying is far below the number of people interested.

IBM surveyed 110 thousand consumers in 19 countries and made business value research reports.

The study points out that most consumers prefer the way of combining online and offline to buy clothes.

In the survey, 43% of consumers expressed willingness to spend online, but only 29% actually bought.

What is even more surprising is that most young people are regarded as more like buying clothing products online, but in fact, the number of teenagers who actually have online shopping experience is 20% less than those who have never bought clothes online.

In response, Sarah Diamond, IBM's global business service manager, said this shows that in the field of e-commerce, there is a huge difference between the products that consumers want and the products that Internet retailers can provide.

NRF official also said that e-commerce is not not flourishing, but the needs of consumers have not yet been fully met, retailers need to narrow the gap between consumers' "want" and "able", thereby increasing network consumer loyalty.

Export enterprises are in hot pursuit.

When hearing "the overseas electricity market seems to be less prosperous and the enterprises need to invest a lot of effort", Wang Wei, general manager of Jiangyin Jiaxiang Trading Co., replied indifferently: "now the network sales are definitely less than the entity, but the cross border e-commerce represents a trend, and the scale will be developed in the future."

Wang Wei's company has been engaged in cross-border electricity business for two or three years, talking about the effect, he said: "the Internet economy brings me, the company scale increased from 45 in 2010 to 450 now."

Over the past 5 years, the number of employees has increased 10 times. What has Wang Wei done? "We have done cross-border e-commerce through many platforms, such as Amazon and eBay.

The reason for this is that more and more retailers and buyers are starting to sell in new forms.

For example, the production of online boutiques, these boutiques only sell on the Internet, the characteristics are many styles, a small number, they never press goods, but according to the sales situation at any time.

We do not specifically divide into B2B or B2C, but grasp a principle to meet the market demand for small batch and multi variety orders.

Wang Wei's statement coincides with the NRF report. What he wants to do is to try to meet the demand of the market for the differentiation of clothing products. "Cross border e-commerce is more suitable for those personalized, high-end brand products."

In his eyes, enterprises need the Internet, especially the powerful data support behind them, which is conducive to accurate positioning of products and target consumers.

Zhang Shu, general manager of the International Trade Department of Inner Mongolia spring snow cashmere Co., Ltd., is planning cross-border e-commerce two days.

"Cross border electricity providers are probably another option for most export companies in the future," he said. "We prefer to do B2C and C2M."

As for platforms, Amazon should be chosen.

Inner Mongolia spring snow cashmere Co., Ltd. does not plan to set up a new team, but seeks partners to give the business to a more professional third party.

Attach importance to.

Cross-border electricity providers are not so simple.

Although the Internet is full of stories of success similar to Wang Wei's, it is wrong to assume that cross-border electricity providers are simple and want to replicate successfully.

In fact, as the Spring Festival approaches, the test of cross-border electricity providers is just beginning.

A logistics company in Jiangsu said that every year around Christmas and before and after the Spring Festival is a sharp increase in the volume of packages, there will be frequent delivery delays, which is a major test for cross-border electricity providers.

It is reported that there are still many deliveries from Christmas during the Christmas season.

The British Post has discussed with the customs to increase its processing capacity and is expected to return to normal in mid February.

In order to solve this problem, in addition to the Australian warehouse, Wang Wei intends to build a warehouse with customers in the Shanghai free trade area, and undertake the logistics sorting business.

Zhang Shuze is another plan, he said: "our intention partners to build warehouses overseas, so that we solve a lot of logistics and warehousing problems."

The establishment of warehousing is not only to solve the problem of timely delivery, but also to show the role to purchasers.

They all say that buyers can hardly place orders if they do not see the goods. Only through several reliable pactions can they decide whether to purchase according to the network picture.

Wang Wei said that foreign countries are also popular in the "friends circle" to sell things, so enterprises self built interactive website, and through social media actively promote publicity, cultivate popularity and reputation, is very helpful to win the trust of buyers and consumers.