The Apparel Industry Is Not Improving In The Short Term, Waiting For New Opportunities.

Song Qinghui, a well-known economist, said that the domestic clothing industry listed companies have gradually developed from shopping mall based mode to shopping mall, franchised store and electric three wings.

In the future, the apparel industry listed companies will show the trend of industry integration, the bigger the bigger the stronger the stronger.

"For a long time, the differences between the brands of domestic apparel listed companies are relatively small, and there are no obvious leading enterprises. This homogenization has intensified competition among enterprises, dampened the profits of enterprises, and must actively adjust the business mode and pformation, and even seek mergers and acquisitions, cross-border, and seek development.

If Kaiser and YOUNGOR entered the investment field in 2014, cross border development, investment, real estate and clothing have become the main source of cash flow for the two companies.

In 2014, capital market continued to play a big show.

Some garment companies have made changes in acquisitions and business models. Many enterprises have begun cross-border cross-border investment in finance, film and television, and even some cotton mills that have been losing money have given up their main businesses, and their faces have been turned back.

In January 2014 ~9, Busen shares and Hinur made a big loss.

A small loss.

Net profit loss 33 million 394 thousand and 400 yuan, down 166.67% compared to the same period.

Meyer net profit loss 5 million 592 thousand and 214 yuan, a sharp fall of 152.91% over the same period.

However, under the declining trend, two enterprises with double growth in revenue and net profit are two.

George, Bai Ying, collected 435 million yuan, an increase of 2.29% over the same period, and a net profit of 49 million 855 thousand and 600 yuan, an increase of 13.02% over the same period last year.

Hai Lan's home revenue was 8 billion 144 million 900 thousand yuan, an increase of 70.5% over the same period, and net profit of 1 billion 613 million yuan, an increase of 83.57% over the same period last year.

This benefits the high cost performance of Yu Hai Lan's home.

China's men's wear brands take the middle and high-end line, and the minimum of a suit is 3000 yuan.

In 2014, Hai Lan's home price fell by 15% again.

Yang Dayun, chairman of the investment and acquisition company of Utah international brand investment group, said that enterprises should consider the Chinese market from the perspective of globalization through integration and mergers and acquisitions, because China's market is already internationalized and domestically competitive.

Which domestic enterprises will think that their domestic competitors will be ZARA and H&M from abroad? "Many companies are going to be listed on the market, such as the final listing of North Korea, and then run away. Why? Because its listing has only melted up to HK $3~4, and the debt ratio of banks has reached 1 billion 500 million RMB, so listing has not solved the problem."

There are many other businesses.

In the past two years, there was no approval. In order to make a listing report, shops were opened blindly, the number of shops and business scale doubled. As a result, IPO was not paid, but the tax revenue was paid by the listed companies. The new shops became a burden in the current market downturn and became the negative assets of the company.

Therefore, the problems facing the market are very complicated.

China's consumption structure has undergone tremendous changes.

Consumer spending on clothing and home consumption is decreasing year by year compared with the growth rate of income.

Global

The average per capita consumption level is 126 US dollars, while China has only about 96 US dollars, which is lower than the global level.

China's market demand is huge.

"We conducted a survey in France. The cost of buying underwear and bra by French women is more than 560 euros, while China's per capita is only 116 yuan.

Because Chinese consumers wear underwear and bra as durable goods.

Yang Dayun said.

Shao Jian, chief investment officer of Harvest Fund Management Company, said that this year's blue chip and small cap stocks alternate performance.

In 2015, market characteristics are likely to be wheeled, differentiated and highly volatile.

It is suggested that investors should deepen their understanding of the basic aspects of investment targets, choose better securities or entrust professional institutions to help investment and strengthen risk management.

As a listed company, Li Rucheng, chairman of YOUNGOR apparel holding company, has a series of measures.

He said that we should speed up the development of YOUNGOR's leading products, pay special attention to the development of functional products, deal well with the relationship between discount, special offer, gift, cost, level effect and gross profit margin, strengthen budgetary control, strictly control the cost growth within 30%, increase the gross profit margin of products, adjust the relationship between industry chain and supply chain, optimize the industrial chain, cultivate supply chain, strengthen development cooperation, attach importance to team training and personnel training and introduction, explore the distribution relationship under the new situation, allocate to the front line staff, gradually improve the welfare system, and ensure that the income of all kinds of professionals is higher than the average level of peers.

Besides, it is very important to balance the relationship between shopping malls, self employment, franchising and group buying. We should focus on rewarding the pioneers in shopping malls, increasing the sales ratio of shopping malls, regulating franchises and strengthening the management of proprietary stores.

Song Qinghui said that since 2014, the dividends brought about by China's reform have become more and more concerned by the world, and China's weight in the world economy is becoming more and more important.

China's deepening reform is also an important opportunity for the rest of the world. As a commentator in the German media has said, China should take the initiative in strategic adjustment in order to adapt to the new economic situation, and the world should keep pace with China.