There Is A Negative Growth In The Luxury Goods Market. There Are Two Ways For Men And Women To Wear The Market.

Bain, a world-renowned consulting firm, released the 2014 China Luxury Market Research Report. The report shows that in 2014, the mainland's luxury goods market was about 115 billion yuan, down 1%, which is the first time that Bain has been in decline for 8 years.

However, including sales in the mainland, Overseas purchasing As well as outbound purchases, mainland Chinese consumers are global. Luxury goods The total consumption of the market is about 380 billion yuan, up by 9% over the same period last year. It is still the world's largest luxury buyer.

Report author J. Lenna It is pointed out that the reason for the slowdown in the mainland's luxury market lies in the fact that the government's anti-corruption has had a lasting impact on the luxury gift giving trend, and that more and more capable mainland consumers are shopping overseas or buying overseas.

The report pointed out that in 2014, the luxury market in mainland China showed a negative growth. But interestingly, women's clothing, shoes and cosmetics continued the strong momentum of last year. Women's clothing increased by 11%, shoes increased by 8%, cosmetics increased by 7%; men's luxury goods sales fell sharply, with watches falling 13%, clothing down 10%, and bags sold flat.

The report shows that more and more mainland Chinese consumers accept overseas purchase or overseas purchasing. The report estimates that 55% of the global luxury consumption expenditure of 380 billion yuan last year was outbound purchase, and 15% for overseas purchases through friends, sellers or professional agencies' websites, that is, 70% of luxury goods were purchased or purchased from abroad, and only 30% were purchased in the mainland.

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China's consumption structure has undergone tremendous changes. Consumer spending on clothing and home consumption is decreasing year by year compared with the growth rate of income. The average per capita consumption level of global clothing is 126 US dollars, while China has only about 96 US dollars, which is lower than the global level. China's market demand is enormous. "We conducted a survey in France. The cost of buying underwear and bra by French women is more than 560 euros, while China's per capita is only 116 yuan. Because Chinese consumers wear underwear and bra as durable goods. Yang Dayun said.

Shao Jian, chief investment officer, said that this year's blue chip and small cap stocks alternate performance. In 2015, market characteristics are likely to be wheeled, differentiated and highly volatile. It is suggested that investors should deepen their understanding of the basic aspects of investment targets, choose better securities or entrust professional institutions to help investment and strengthen risk management.

As a listed company, Li Rucheng, chairman of the apparel holding company, has a series of measures. He said that we should speed up the development of leading products, pay special attention to the development of functional products, deal with the relationship between discount, special offer, giving, cost, flat effect and gross profit margin, strengthen budgetary control, strictly control the cost growth within 30%, increase gross margin of products, adjust the relationship between industry chain and supply chain, optimize the industrial chain, cultivate supply chain, strengthen development cooperation, attach importance to team training and personnel training and introduction, explore the distribution relationship under new situation, allocate to the front line staff, gradually improve various welfare systems, and ensure that the income of all kinds of professionals is higher than the average level of peers. Besides, it is very important to balance the relationship between shopping malls, self employment, franchising and group buying. We should focus on rewarding the pioneers in shopping malls, increasing the sales ratio of shopping malls, regulating franchises and strengthening the management of proprietary stores.

Song Qinghui said that since 2014, the dividends brought about by China's reform have become more and more concerned by the world, and China's weight in the world economy is becoming more and more important. China's deepening reform is also an important opportunity for the rest of the world. As a commentator in the German media has said, China should take the initiative in strategic adjustment in order to adapt to the new economic situation, and the world should keep pace with China.