Shoe And Clothing Enterprises Study And Use Big Data To Explore New Product Development And Marketing Mode.

Development of new products based on large data

"Ordinary children's shoes, add positioning system, plus a data acquisition and analysis system based on Baidu map and cloud storage, parents can get the location of their children at any time through smart phones."

The children's intelligent anti lose shoe is a product jointly developed by 361 degrees and Baidu.

Not long ago, 361 degrees and Baidu jointly established the "big data innovation laboratory" to jointly study and manage user's real data, develop and produce digital products based on user needs.

In addition to smart children's shoes, other intelligent products will also be launched. The research and development of this series of intelligent products will be based on the grasping of user needs behind the big data and the identification of user life forms.

Zhao Feng, general manager of the 361 degree brand communication center, said that in the past, enterprises had always emphasized the self appeal and expression of brands, to a certain extent, ignored users' feelings and real needs.

Today, sharing data dividends between traditional enterprises and Internet Co will provide more constructive help to traditional enterprises in user insight, marketing and product development, and promote them in a more close manner to consumers.

Such cooperation is more than 361 degrees in trying.

In Nike's many shoes, "Nike+" running shoes communicate with each other through wireless Nike+iPod sports components and iPod. The core value of the Nike+ series lies in the huge online community constructed. Its biggest function is social interaction.

From the marketing point of view, the meaning of "Nike+" lies in establishing a more solid relationship with consumers through data connection, not only letting the target group use their products, but also hoping to get feedback and increase the added value.

Similarly, the Baidu Inc responsible person also inspected the two companies of Anta and seven wolves in November 2014, and the next step is Baidu and Quanzhou.

The cooperation in big data application has been discussed preliminarily.

As early as two years ago, Chen Shuqing, general manager of children's technology in Liuhe, Quanzhou, saw the important role of big data in guiding the production and development of shoes and clothing enterprises.

Through the Chinese children's foot database, Chen Shuqing plans to collect more than 100 thousand foot samples for children under 17 years old.

Qiu Li, technology director of the national leather and footwear industry productivity promotion center, said the data collected from the foot database will remove the "technical threshold" of the health of children's sports shoes in China, and promote the comfort, health and overall industrial level of children's shoes.

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The measurement and collection of foot data are also highly valued by many shoe manufacturers in Quanzhou.

With the help of the technology of "foot window motion balance system", the company established a set of Chinese foot database through three dimensional optical sampling technology, which is based on millions of Chinese consumers.

Anta set up the first sports science laboratory in the domestic sporting goods industry as early as 2005, and completed the foot type measurement of hundreds of CBA professional basketball players of 14 CBA teams, and established the foot type database of the first professional basketball player in Chinese history.

At present, data collection has become an important basis for customization of footwear.

In 2014, Shandong's red collar group made up more than 150% year-on-year growth in customized clothing.

Login the red collar's "private custom" client entrance, choose 22 sizes of 18 parts of the body. According to the pictures, different parts, buttons, fabrics and even the color of each sewing thread can be matched with each other.

Thus, in less than 10 minutes, you can finish a suit designed for yourself.

Online payment, submit, the suit you design will follow the electronic commerce platform to follow the electronic label into the workshop workshop assembly line.

It takes only 7 working days from receipt to delivery.

The foundation of this rapid customization service is the customized customized version database of over 2 million customers accumulated over 10 years by red collar, including style and process data.