New Trend Of Men'S Wear In Wenzhou: Pformation To Fashion And Leisure

Wenzhou clothing before the formal suit is the center of gravity, attaches great importance to the northern market, many brands such as wedding birds, Zhuang Ji, France and other western style clothes are the northern market.

Northern consumers attach more importance to brand reputation than southern consumers and have higher loyalty.

The main area of the new bird brand is still the northern market.

In recent years, the whole category of clothing consumption has declined. Wenzhou men's wear manufacturing has begun to pform into fashion and leisure. The style is fashionable and the version is self-cultivation. Customers are beginning to lean towards South market.

The garment factory with Beijing as its core has begun to rise. They focus on the northern style, the version and the clothing habit. After many years of operation, they have already been very mature, plus geopolitical advantages, many orders in the north have been pferred to the factories around Beijing.

However, most OEM factories in Beijing are also opened by Yueqing people in Wenzhou.

Many business and leisure factories in Wenzhou, such as holiday, Gong, Jia Ma Shi, are mainly in the northern market.

Wenzhou clothing is mainly made up of men's clothing, which is in line with the needs of the northern customers.

Wenzhou total

There are more than 1500 factories, more than 1000 of which are men's jackets, shirts, T-shirts and trousers factories, which meet the needs of North customers.

There are more than 100 suits, more than 100 cotton and feather factory, more than 200 coat coats, and more than 50 shirts factory.

The biggest problem with Wenzhou clothing is: no

So many northern customers come to Wenzhou to find factories to cooperate with.

In addition, Wenzhou Huanglong fabrics are also fashionable, unloaded and light weight fabrics.

Northern customers, more and more customers put forward the warmth, heavy and heavy, mainly cold resistant fabric.

The supply of main fabrics and accessories in Wenzhou is relatively Southern.

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Song Qinghui, a well-known economist, said that the domestic clothing industry listed companies have gradually developed from shopping mall based mode to shopping mall, franchised store and electric three wings.

In the future, the apparel industry listed companies will show the trend of industry integration, the bigger the bigger the stronger the stronger.

"For a long time, the differences between the brands of domestic apparel listed companies are relatively small, and there are no obvious leading enterprises. This homogenization has intensified competition among enterprises, dampened the profits of enterprises, and must actively adjust the business mode and pformation, and even seek mergers and acquisitions, cross-border, and seek development.

If Kaiser and YOUNGOR entered the investment field in 2014, cross border development, investment, real estate and clothing have become the main source of cash flow for the two companies.

In 2014, capital market continued to play a big show.

Some garment companies have made changes in acquisitions and business models. Many enterprises have begun cross-border cross-border investment in finance, film and television, and even some cotton mills that have been losing money have given up their main businesses, and their faces have been turned back.

In January 2014 ~9, Busen shares and Hinur made a big loss.

Net profit loss 33 million 394 thousand and 400 yuan, down 166.67% compared to the same period.

Meyer net profit loss 5 million 592 thousand and 214 yuan, a sharp fall of 152.91% over the same period.

However, under the declining trend, two enterprises with double growth in revenue and net profit are two.

George, Bai Ying, collected 435 million yuan, an increase of 2.29% over the same period, and a net profit of 49 million 855 thousand and 600 yuan, an increase of 13.02% over the same period last year.

Hai Lan's home revenue was 8 billion 144 million 900 thousand yuan, an increase of 70.5% over the same period, and net profit of 1 billion 613 million yuan, an increase of 83.57% over the same period last year.

This benefits the high cost performance of Yu Hai Lan's home.

China's men's wear brands take the middle and high-end line, and the minimum of a suit is 3000 yuan.

In 2014, Hai Lan's home price fell by 15% again.

Yang Dayun, chairman of the investment and acquisition company of Utah international brand investment group, said that enterprises should consider the Chinese market from the perspective of globalization through integration and mergers and acquisitions, because China's market is already internationalized and domestically competitive.

Which domestic enterprises will think that their domestic competitors will be ZARA and H&M from abroad? "Many companies are going to be listed on the market, such as the final listing of North Korea, and then run away. Why? Because its listing has only melted up to HK $3~4, and the debt ratio of banks has reached 1 billion 500 million RMB, so listing has not solved the problem."

There are many enterprises, IPO has not been approved for two years, in order to make a listing report, blindly open shop, the number of stores and business scale doubled, resulting in IPO is not, the tax should be paid by listed companies, and new stores in the current market downturn has become a burden, become the company's negative assets.

Therefore, the problems facing the market are very complicated.

China's consumption structure has undergone tremendous changes.

Consumer spending on clothing and home consumption is decreasing year by year compared with the growth rate of income.

The average per capita consumption level of global clothing is 126 US dollars, while China has only about 96 US dollars, which is lower than the global level.

China's market demand is huge.

"We conducted a survey in France. The cost of buying underwear and bra by French women is more than 560 euros, while China's per capita is only 116 yuan.

Because Chinese consumers wear underwear and bra as durable goods.

Yang Dayun said.