Leather Industry Can Also Play Cultural Tourism, Xinji Fight Leather Defense.

Big order, hard cover leather industry short board

In many cities of Hebei Province, the business development history is relatively long. Since ancient times, many merchants have been attracted by the flourishing fur business.

Liang Jianci, director of the Xinji garment area management committee, told the Beijing Commercial Daily reporter that in recent years, with the acceleration of the integration of Beijing, Tianjin and Hebei, more and more Beijing and Tianjin consumers came to Xinji to buy leather goods. Many Xinji people admitted that the government's idea of developing leather business ahead of time was not Chang Mingzhi's, so that they did not miss the huge business opportunity of Beijing Tianjin Hebei integration.

Data show that at present, Xinji has 1356 kinds of leather enterprises and more than 100 thousand employees, among which there are 139 large scale enterprises and 20 sales revenue.

Xinji municipal government responsible person told the Beijing Commercial Daily reporter, at present, Xinji's leather goods production, sales and other related links are mostly completed in the new leather city. Therefore, under the impetus of the integration of Beijing, Tianjin and Hebei, Xinji is most directly benefited from the new leather city business district, and the most direct benefit of the leather city in this process is a surge of large numbers of tourists and orders.

For the trade of leather goods in Xinji,

Tian Yingshen, a deputy general manager, said with a vivid example: "only last year, the gloves made and sold in Xinji reached 2 billion pairs, which is equivalent to the fact that last year everyone in the country ordered at least one pair of gloves in Xinji."

He firmly believed that because most of the leather consumption in Xinji was concentrated at the end of last year, this year, the sales forecast for this year after spring is expected to increase substantially.

However, it seems that the leather industry of Xinji, which has already developed relatively mature, seems to be in Tian Yingshen's view. If we do not make timely adjustments, we will not be able to bring the business opportunities and sources of Beijing Tianjin Hebei integration to Xinji.

Tian Yingshen believes that the biggest short board of fur and fur products, which is the most important part of leather business in Xinji, is too much seasonality. Sales are too concentrated in September every year to February next year.

Xinji city development and Reform Bureau Party member Qiao CE also admitted that, in addition to autumn and winter, most other seasons in Xinji, leather and related enterprises still have to spend a lot of cost in the maintenance of idle production links.

Extending to the business sector is imminent.

The leather industry chain is still the core of supporting the development of Xinji's commerce in the future.

Therefore, the industry experts put forward suggestions for Xinji to reduce the short season, such as enriching product types and extending the industrial chain, and Xinji is indeed planning this way.

It is reported that the shopping center will open up a shoemaking area and plan to attract 200 enterprises, to form a 30 thousand square meter scale by the end of August next year and reach 50 thousand square meters by the end of 2016. Secondly, the shopping center takes the lead in the distribution of gloves on the wholesale business and plans to increase the total area of the glove wholesale area to 8000 square meters by the great advantage of the production and sale of gloves in Xinji.

In the course of the interview, many merchants stationed in the leather city have admitted to the Beijing Commercial Daily reporter that with the accelerating development of Zhejiang and Haining, the industrial advantages of Xinji are no longer obvious. In recent years, the share of Xinji's leather goods in Beijing and Tianjin markets has been overtaken.

"Extending the industrial chain of leather industry to the entire garment industry, adjusting from the direction of leather capital to the clothing capital" is one of the important plans for Xinji to decide in the future.

Liang Jianci said.

In fact, Xinji has been planning for a long time to determine the direction of pformation from leather to clothing industry chain.

Qiao CE told the Beijing Commercial Daily reporter that the Xinji government initially identified the development direction of the clothing industry based on the characteristics of Xinji immediately after the Beijing Tianjin Hebei integration strategy was put forward.

9 in late mid month, under the impetus of the Beijing Municipal Commission of letters and the Xinji municipal government, the strategic cooperation agreement between the two garment industries landed.

"Judging from the current situation in Beijing, it is very difficult to develop the processing links of garment manufacturing and other industrial chains, but production and processing is an indispensable part of garment enterprises. Then Xinji can immediately fill in the position to provide Beijing enterprises with this help."

Liang Jianci said.

If the leather industry itself is related to various formats or concentric circles of Xinji's commerce, then from a broad point of view, the culture and tourism industry extending from leather origin to longer radius will create a larger area of "concentric circles" for Xinji, which will help develop the integration of Beijing, Tianjin and Hebei and develop in parallel with the inner concentric circles.

Tian Yingshen introduced that leather city and the Xinji municipal government recently decided to adjust the overall planning of leather city and decided to expand the catering and tourism services that leather city has not developed to a more specialized level and increase investment.

Specifically, at present, the leather city business district has been built and has started two five star standard hotels. Now it has the ability to receive high-end customers and is preparing to hang up stars. Moreover, in order to drive the whole family to Xinji to spend and stop, the leather city has planned 10 thousand square meters to build the Venice water world theme park. At present, the construction team has completed the inspection of Macao, and is making further plans.

If the tourism project is almost zero foundation in the leather city business district, then the catering service is the negative foundation and the wrong development direction.

"Before that, the catering in the shopping center only played the role of" staff canteen ", although it was open to the outside world, but the attraction was very low, and the annual income was less than 2 million yuan.

Tian Yingshen said that leather city is going to build a street around the shopping center to recruit snacks from local and surrounding cities such as Zheng Ding to increase the weight left by consumers.

Brand development weakness highlights

On the whole, the future planning of Xinji seems to be worrying.

Relevant departments responsible person admitted that the leather industry exports decreased year by year, mainly in recent years, China's labor costs continue to rise, product prices and market competitiveness decline.

Orders for labour intensive industries such as tanning and clothing began to shift to Southeast Asian countries such as Vietnam, which has a great impact on the leather industry.

And local officials also admitted that the original international brand name of Xinji's leather production is gradually withdrawing from Xinji, where the "factory" business advantage has disappeared.

Many industry experts said that there is no problem in adjusting the format and integrating the development of cultural tourism elements. However, while Xinji is planning the future of the new commercial district, it seems to be more serious in scale development, lighter in core research and development and creative ability. For the concept of Xinji leather goods brand, it only stays at a shallow level at present, such as creating an e-commerce platform similar to "Yiwu purchase".

The Beijing Commercial Daily reporter contacted with a number of Xinji government officials and leather city directors, though they realized that the brand weakness existed in Xinji, they put their hopes in the channel of e-commerce.

But for the core leather products produced in Xinji, there are not many brand concepts.

"In the final analysis, if Xinji wants to win the name of" leather capital "or" clothing capital "in the future, it is bound to require the existence of well-known enterprises.

At present, the cooperation between enterprises in Xinji and Beijing is still in the initial stage, so the title may initially depend on the creation of well-known foreign enterprises, but if it really becomes a clothing capital, Xinji can not only rely on the help of foreign enterprises, but also create famous local brands, so that Xinji's name will be more robust, and it will also bring better development prospects for Xinji.

Garment analyst Ma Gang said.