Hongkong Baby Products Exhibition Welcomes The Start Of The New Year With A New Attitude.
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Today, international trade is already an era of online and offline trading integration and complementary development.
With the rapid development of online pactions, offline pactions, such as exhibition trade, are still strong, especially large and authoritative professional exhibitions. It is also an essential channel for exporters to grasp global business opportunities and international market trends.
Baby products industry is the case.
Reporters learned that on January 12th -15, "
Hongkong baby goods exhibition
The curtain was opened at the Hongkong Convention and Exhibition Centre.
As a global exhibition of baby products industry, "Hongkong baby products exhibition" has become a barometer of the industry.
In 2014, a total of 26 exhibitors from various countries and regions exhibited the latest products and attracted 26000 buyers from 107 countries and regions to attend the exhibition, the director of the Hongkong Trade Development Bureau told reporters.
In 2015, driven by many favorable factors in the global baby market, the exhibition trade became more and more popular, and exporters welcomed the new year's opening.
The global baby products market in 2015 is much better.
Global
Baby products market
The demand is increasing.
Hongkong TDC research shows that sales of toys for infants, children and pre-school children increase by 6% every year. By 2016, the volume of the market will reach US $17 billion 500 million. The retail sales of baby and children's clothing shoes will increase by 5% over the same period of the year, with a steady increase, and we expect sales in 2016 to reach US $237 billion.
At the same time, other baby products market segments such as infant food and health care products, baby care, maintenance products, safety products and so on also show vitality.
The responsible person said that emerging markets in Europe and the United States and other developed countries remain stable, emerging markets become the biggest engine to drive the growth of the global baby products market.
For example, BRICs are emerging as an important baby clothing and footwear market. In 2012, sales totaled $48 billion 700 million, which has surpassed the European Union and is expected to rise to $73 billion 800 million in 2016, an increase of 50%.
According to the introduction, emerging markets, especially BRIC countries, have a huge potential for infant products because of the rapid growth of the middle class, especially the huge infant population in China and India.
China's second child policy will also lead to baby boom consumption.
According to the TDC study, the BRICs' toy market is expected to grow rapidly in the next 4 years, with an average annual growth rate of 8% from Brazil to 30% in India.
In addition to the biggest engine of emerging markets, TDC research also believes that the trend of global urbanization and more women's involvement in the labour market also stimulates the growth of demand for baby products.
The innovation of the manufacturers will also drive the two growth, and will win more business opportunities for them. For example, with children's safety becoming the focus of attention, high-tech safety products will surely become popular in the market.
In addition, as far as the infant clothing market is concerned, because there are not many brands that dominate the mass market, there is great opportunity for producers to provide products with excellent quality and excellent design.
Overall, parents with increasingly strong economic strength are willing to consume high value-added products, including higher quality clothing, more environmentally friendly natural washing products, safer baby food, health products and personalized baby products.
High quality and safe baby products are the trend of the market.
The Hongkong TDC has conducted a questionnaire survey on 2443 middle-class consumers in the mainland.
According to their survey, they buy baby food on an average monthly basis.
Clothes & Accessories
More than 1600 yuan is spent on toys, washing products, daily articles and furniture.
Since there are frequent negative reports about the safety of baby products in the mainland, 89% of respondents agree that they are paying more and more attention to the safety and quality of baby products, especially those with children under 3 years of age.
Many consumers are willing to buy high-quality and safe products to their children at a higher price. 77% of respondents are willing to pay higher prices for products with safety certification, and more than 6 of respondents prefer Hongkong and foreign brands of baby products.
In response, the relevant head of the TDC said that the total size of the 0-12 year old baby market in 2013 was about 11500 billion yuan. After opening a separate two child policy, the baby market will maintain a high growth rate of about 25%. By 2015, the baby market will reach three trillion yuan.
To seize this huge market, manufacturers need to get consumers' trust urgently.
"For the pregnant and infant industry, safety is the top priority.
Due to distrust of domestic milk powder, mainland consumers search for milk powder from all over the world, and now safety confidence should be the first to get consumers, "the official said.
He said that high quality and safety products are not only the trend in China, but also in the world.
For example, exporting Baby Garments and shoes, producers and exporters must understand and abide by the import regulations, safety standards, voluntary standards of the industry, and product labelling regulations.
No matter what kind of baby clothing, materials must be non flammable, non sensitized, non irritating dyes or potentially harmful chemicals.
In view of the possibility that children may pull and chew clothes, manufacturers should also pay attention to the accessories and small parts of Baby Garments, and avoid using sling, Tassels and ribbons to avoid choking and suffocating risks.
Comfort and safety are the most important factors for parents to choose clothes and shoes for their babies.
Manufacturers prepare for the 2015 "good start"
The reporter learned that the "Hongkong baby products exhibition" held at the Hongkong Convention and Exhibition Center in from January 12 to 15, 2015 is not only a comprehensive platform for the procurement of baby products, but also with the Hongkong toy fair, Hongkong International Stationery exhibition and the Hongkong international licensing exhibition. The four exhibitions bring one-stop shopping opportunities across the world to buyers all over the world, which is favored by buyers all over the world.
Petra, head of a retail companies in Czech, agreed to cooperate with three suppliers at the first exhibition.
He said that the Hongkong baby products show is very large, and the products are very complete. It is also very easy to find some new and interesting products. The company will start purchasing from the exhibition with a order of $100 thousand to supply more than 120 sales outlets of its company in Czech and Slovakia.
It is understood that the 5 Hongkong baby products exhibition has been developed into one of the most effective industry procurement platforms in Asia. In 2015, it will bring together more than 460 exhibitors from 26 countries and regions, and for the first time, it will attract exhibitors from Croatia and Mexico.
He Xinjun, vice president of research and development of the enterprise, believes that the exhibition time is very suitable for enterprises to have a good start at the beginning of the year.
In the past year, the company entered the exhibition focused on the "brand Gallery", which has attracted much attention. This year, the exhibition area has been increased more and more products have been displayed.
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