The Development Of Enterprise IM Is Springing Up And The Ability To Work Together Determines The Success Or Failure Of The Product.

With the popularity of personal social software such as QQ, WeChat, micro-blog and so on, socializing has been recognized by enterprises and employees for improving work efficiency.

According to the Analysys report, in 2013, more than 80% of employees recognized that social tools could improve work efficiency, and over 6 of employees expressed willingness to pay for social networking tools.

On the fertile ground of communication between domestic enterprises and relying on personal instant messaging products, the social networking platform of enterprises has mushroomed.

Enterprise social software has become the favorite of frequent appearances in the industry, and more and more enterprises are joining the blue ocean with instant messaging, enterprise social networking and team cooperative office applications.

Since last October, Internet companies at home and abroad have released relevant application platforms.

In October 15th, UFP released the first social platform of large and medium-sized enterprises in China: enterprise space.

And then cool under the cool cloud service platform, quietly released a corporate social application software cloud sharing test version.

The pigeon innovatively introduces the enterprise social network into the enterprise management, so as to achieve efficient and convenient communication and cooperation between the employees in the cloud office. Through its organizational structure, the enterprise can realize the functions of group announcement, mass mail, topic discussion, sharing and waking up.

IBM also launched Verse, an enterprise e-mail product that integrates social elements.

The product has built-in learning.

Accustomed personal assistant application.

The application can automatically draft the reply content according to user's past habits and interaction with the sender.

And cloud home, Business Island, iWorker and other social networking platforms have been launched.

"The future Internet will completely break the walls between enterprises."

Wang Gang, director of network operation of UFP, pointed out that enterprises need five connections: connecting employees, connecting customers and consumers, connecting equipment and products, connecting suppliers and partners, connecting social data resources, and forming internal and external integration operations is the key to the interconnection of enterprises.

The socialization of communication within enterprises subverts the traditional management mode and breaks the limitations of the desk.

Through the mobile office and instant messaging through the social platform, the enterprise can better promote communication within the enterprise, reach the consensus of the enterprise, stimulate the innovation of the staff, share the knowledge of the team, and ultimately improve the efficiency of cooperation.

But people in the industry say that the process of enterprise management and business development is ever-changing, and many enterprises already have more mature office OA software, so the cooperative office of the enterprise social platform must be very strong, otherwise it will be abandoned by enterprises.

John Naisbitt, a famous American futurist, said that the future competition will be

The focus of competition is the effective communication between internal members of each social organization and its external organizations.

As a new management strategy, social software can provide visual multi-dimensional data analysis such as customer analysis, business analysis, business opportunity analysis and so on, so that the communication between enterprises and customers, between employees and employees will be more pparent, and the customer value can be fully excavated, so as to better enhance the market's rapid reaction force and create more business opportunities for enterprises.

According to Gartner, a market research firm, by 2016, about 50% of enterprises will deploy similar internal social networks to Facebook, and 30% of social networking projects are considered as important as e-mail and telephone.

However, as of the end of 2015, 80% of the social software projects of enterprises "will not achieve the established goals because leaders do not attach importance to technology and emphasize technology too much".

It is a general direction. Social networking software is a functional point. However, unlike traditional personal social applications, the enterprise social platform should be a professional platform, linking the workflow, documents, ideas, innovations and knowledge points with the form of enterprise social interaction and the way of information dissemination.

Employees talk about how to work well on a dedicated social network instead of gossip and praise.

Therefore, the enterprise social platform is an ecological link, and it is necessary to cooperate with each link to achieve and operate. The industry is specialized. It is necessary to have enough capability to get through all kinds of information systems of enterprises, and integrate social platform into enterprise management structured system to maximize the role.