Huang Yanjie Talked About Fur Industry: Not Blindly Optimistic

The reporter interviewed Huang Yanjie, director of China Leather Association fur Specialized Committee.

He said that this year's retail market did respond well, not only in the Northeast market, but also in many markets, such as Hebei, Inner Mongolia, Xinjiang and Shaanxi.

In China, especially in the north, it has a profound cultural foundation, and the people are more keen on fur products, especially the northeastern people.

Because of the weather, fur's cold preservation function makes northeast people feel high. With the continuous penetration of fur clothing fashion concept, whenever new styles, new designs and new colors appear, it will produce impulse to buy another piece. Fur clothing has become a necessity for the northeast people.

Before, often because of the high

Consumers are deterred, but this year, under the pressure of business inventory pressure, financial pressure and great pressure of survival, they all hit the low price card, which can be said that the price has reached the lowest level in recent years.

The price of a fur coat is 30%-50% lower than that of last year, or even more, thus giving birth to consumers' enthusiasm for fur products.

Huang Yanjie, for example, sold 30 thousand yuan fur coats last year, which may sell to 20 thousand yuan or even 12 thousand this year, but the consumer group has expanded to 1.5 to 2 times.

However, it is undeniable that

Still in the low position, in the industry downturn, many enterprises have not released from last year's sharp reduction in prices and a large number of inventory difficulties.

Huang Yanjie believes that we should not be blindly optimistic, we should pay attention to pformation and upgrading in the low development of the industry.

For aquaculture enterprises, it is necessary to improve the quality of provenances, raise the level of feeding management, control the quantity, and reduce the risk of enterprises themselves.

For nitro dyeing enterprises, we should make good use of the low development period of the industry to do environmental protection work well.

Environmental protection is the lifeline of dyeing enterprises. We must do environmental protection work well.

For garment processing enterprises, we should actively expand our thinking and digest early inventory.

The cultural gene of pformation and upgrading is very important. Building a unique culture is very important for the development of the industry and brand.

Huang Yanjie also said that the future development trend is that fur will go to thousands of households, and high-end luxury goods will enter ordinary people's homes.

Therefore, for fur enterprises, we need some new marketing strategies, channels, models, brand building and corporate culture publicity.

Enterprises should try to find new development ideas in the pformation period to adapt to the new normal situation of the new situation and industry development.

With the further deepening of competition, if we repeat and duplicate the development path and mode of others, we will not be able to survive in the industry, nor is it possible to have competitive advantage.