Xu Kaiying Interpretation Of Win-Win Cooperation In Shoes And Bags Industry Chain

Shiling is the "leather capital of China". Sanyuanli is the "trade center of leather goods in China". The leather and leather industry of both places has their own clustered style and positioning. They are separated by a strip of water and rely on each other. The two sides can dig deeper into their respective advantages, strengthen cooperation and achieve win-win results.

Recently, Xu Kaiying, President of the Guangzhou leather and leather industry association, exchanged views with visiting vice president of the holy land group and general manager Zhang Jun, leather leather city general manager of Holy Land (International) Leather City, deputy general manager Tang Hui, and so on. Now it is time to pay attention to resource integration era. Under the "new normal" of leather and leather industry entering middle speed and steady growth, let Sanyuanli and Shiling bring into play their respective regional industrial advantages, and promote the two sides in the industrial information platform with the help of the "industry of services and industry win win" industrial Friendship Exchange, such as the holy land.

Cooperation in the industrial chain such as sharing is undoubtedly a new way of thinking for solving the sustained and stable development of the industry.

Speaking of the current economic environment,

It expresses the "cautiously optimistic" attitude.

He believes that at least in the first half of 2015,

Still maintain the "winter" state.

Over the past twenty or thirty years, the "supernormal state" that shops will make money or even break out will not happen again. There will be a trend of steady and healthy development in the future.

In the new normal, how should the industry start again? Xu Kaiying believes that the industry must be strengthened both inside and outside the industry, and the support of the national policy and the integration and sharing of resources between the chamber of Commerce and the specialized market are extremely important.

At the same time, the sales mode should be innovating.

He pointed out that luggage and bags accounted for the lowest proportion of clothing and shoesmaking necessities, and the proportion of the three was 6:3:1.

As a commodity which is not a necessity, luggage and bags are more affected by the bad market environment, so they must not develop in isolation.

First of all, we must deal with the problem from the root of the product. Wholesalers should do well in R & D and service, and brand operation must be highly established.

On the other hand, we should take the initiative to combine shoes, clothing and bags, deepen the integration of shoes and bags, so that buyers will pay attention to the overall image matching while purchasing shoes, so as to increase the purchase rate of bags and so on.

If we carry out a deep cooperation in leather goods and shoes, the development of bags and shoes will surely usher in the second spring after deepening reform.

At the exchange meeting, Zhang Jun, vice president of the holy land group, also exchanged views with the vice chairman of the Guangzhou leather and leather industry chamber and the director of the Yuexiu leather and leather city.

Finally, Zhang Jun and his party also visited the creative design exhibition room of the vice president of the chamber of Commerce, "dragon's successor".

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The reporter interviewed Huang Yanjie, director of China Leather Association fur Specialized Committee.

He said that this year's retail market did respond well, not only in the Northeast market, but also in many markets, such as Hebei, Inner Mongolia, Xinjiang and Shaanxi.

Fur products in China, especially in the north, have a profound cultural foundation. The people are more keen on fur products, especially the northeast people.

Because of the weather, fur's cold preservation function makes northeast people feel high. With the continuous penetration of fur clothing fashion concept, whenever new styles, new designs and new colors appear, it will produce impulse to buy another piece. Fur clothing has become a necessity for the northeast people.

In the past, consumers were often deterred by high prices, but this year, under the pressure of business inventory pressure, financial pressure and great pressure of survival, they all played a low price card, which can be said that the price has reached the lowest level in recent years.

The price of a fur coat is 30%-50% lower than that of last year, or even more, thus giving birth to consumers' enthusiasm for fur products.

Huang Yanjie, for example, sold 30 thousand yuan fur coats last year, which may sell to 20 thousand yuan or even 12 thousand this year, but the consumer group has expanded to 1.5 to 2 times.

However, it is undeniable that the fur industry is still in low operation, and is in the low point of the industry. Many enterprises have not extricate themselves from the difficulties of substantially reducing prices and massive inventory last year.

Huang Yanjie believes that we should not be blindly optimistic, we should pay attention to pformation and upgrading in the low development of the industry.

For aquaculture enterprises, it is necessary to improve the quality of provenances, raise the level of feeding management, control the quantity, and reduce the risk of enterprises themselves.

For nitro dyeing enterprises, we should make good use of the low development period of the industry to do environmental protection work well.

Environmental protection is the lifeline of dyeing enterprises. We must do environmental protection work well.

For garment processing enterprises, we should actively expand our thinking and digest early inventory.

The cultural gene of pformation and upgrading is very important. Building a unique culture is very important for the development of the industry and brand.

Huang Yanjie also said that the future development trend is that fur will go to thousands of households, and high-end luxury goods will enter ordinary people's homes.

Therefore, for fur enterprises, we need some new marketing strategies, channels, models, brand building and corporate culture publicity.

Enterprises should try to find new development ideas in the pformation period to adapt to the new normal situation of the new situation and industry development.

With the further deepening of competition, if we repeat and duplicate the development path and mode of others, we will not be able to survive in the industry, nor is it possible to have competitive advantage.