Nanjing Exhibition Promotes Urban Economy To The World

Keep up with the first tier cities, policies and mechanisms continue to strengthen.

Yin Wen, director of the Nanjing municipal Convention and Exhibition Office, said that as early as 12 years ago, convention and exhibition had been the driving force of the city's economy.

Convention and exhibition has become a new business card for Nanjing's urban economy.

In the national appraisal organized by authoritative organizations in the industry, Nanjing, the City Convention and exhibition office and its own brand exhibition have won the big prize of "ten famous cities of China Exhibition", "China Convention and exhibition brand city", "China's ten major influence exhibition cities" and "excellent exhibition management organization".

Nanjing Convention and exhibition, fifth of the national signs, not only the industry's common sense, social awareness is also rising day by day.

In 2012, the number of large and medium scale exhibitions was 2182, the number of large and super large exhibitions was 31, the exhibition area of large and medium scale was 2 million 20 thousand square meters, and the economy was 42 billion yuan. By 2013, the number of exhibition economy prosperity reached 2510, 35, 2 million 310 thousand square meters and 45 billion yuan respectively.

In recent years, the development of Nanjing's Convention and exhibition industry has been developing rapidly. It has been growing for many years and is growing at an annual rate of over 20%.

Especially in the conference industry, with the help of Nanjing's economic strength, industrial agglomeration, location environment, science and education resources and other advantages, Nanjing successively held (hosted) "G20 finance ministers' meeting", "Sino US urban economic and investment conference", "World Expo Nanjing theme forum", "twenty-first APEC SME ministers' conference", "the third annual World Chinese Department of Thoracic Surgery Society Annual Conference and the first Asian thoracoscopic lobectomy Club Establishment Conference" and "Asia Pacific coliform alliance conference" and other large scale, high level, international influence of high-end international conferences, which played a positive role in publicizing Nanjing, promoting Nanjing and enhancing Nanjing international influence.

In June 2002, the Nanjing municipal government set up a leading group of Nanjing Convention and exhibition economy. At present, the leading group has 19 member units.

Many exhibitions, involving customs, public security, publicity and other departments, the establishment of the leading group, played an important role in gathering the city's strength and managing important exhibitions.

In November 2010, the Nanjing Convention and exhibition industry association was established. At present, there are nearly 100 member enterprises, and the member units have taken a group to attack. The association has better integrated the resources of the whole city. In 2011, the Nanjing Editorial Board issued a document, and the Nanjing City Council for trade promotion increased the "Nanjing City People's Government exhibition industry office" brand to undertake the work related to the development of the exhibition industry.

This year, the Nanjing conference and Exhibition economic research association was established and started operation. This is the first exhibition economy research association established in the name of the city. The first member has more than 60 members. It has both experts from the exhibition industry, scholars from Ningning University and government staff who have been engaged in the exhibition industry for a long time. The Research Association will become a think tank for the development of Nanjing MICE industry.

In 2007, the Nanjing municipal government promulgated the 7 rules and regulations governing the exhibition industry in Nanjing, the municipal government's opinions on accelerating the development of Nanjing's Convention and exhibition industry, and the Provisional Regulations on the use and management of special funds for the development of Nanjing Convention and exhibition, which effectively prevented and prevented frequent violations in the industry such as repeated exhibition, malicious competition, and false propaganda.

Since 2012, the municipal Party committee and municipal government of Nanjing municipality has put forward suggestions on promoting the development of MICE industry and strengthening the function construction of international MICE tourism in the guiding opinions on the implementation of the comprehensive reform project, the municipal government's opinions on further expanding domestic demand and stimulating consumption, and accelerating the action plan for urban internationalization (2012 to 2015).

Nanjing Convention and Exhibition Office has formulated the "three years action plan of Nanjing Convention and exhibition industry internationalization (2013 to 2015)", "supporting the exhibition leading enterprise development initiatives", "service enterprises, service grassroots measures" and "measures to further promote the brand development of the exhibition" and other related measures. It has revised the "Provisional Regulations on the management of Nanjing Convention and exhibition development special funds" for 3 times, strengthened the support for brand exhibitions and international exhibitions, and enhanced the attractiveness and competitiveness of the Nanjing Convention and exhibition market.

Shen Ping, deputy director of Nanjing Convention and Exhibition Office, said the survey showed that 80% of the experts and people in the industry believed that Nanjing's overall exhibition environment was very good and relatively good.

Nanjing's overall exhibition and service environment has been widely recognized by Lai Ning group, exhibitors and professional spectators.

There are 18 exhibition venues in the city.

At present, the city's large and medium-sized exhibitions are mainly concentrated in the two exhibition pavilions of Nanjing International Expo Center and Nanjing International Exhibition Center.

Completed and put into operation in 2000, the total area of the building is 108 thousand square meters, and the indoor exhibition area is 45 thousand square meters.

Nanjing International Expo Center is one of the most modern and international exhibition venues in China.

The first phase of the project was put into operation in 2008. The indoor exhibition area is about 80 thousand square meters. The two phase project will start in September 2012 and will be completed in January 2015, when the indoor exhibition area can reach nearly 110 thousand square meters.

After the completion of the three phase, the indoor exhibition area will reach 150 thousand square meters.

Relatively speaking, the exhibition industry in Nanjing started early, with a large number of exhibition galleries, mainly including the International Expo Center in Chengxi, the International Exhibition Center in the east of the city and the urban exhibition hall in the city.

Each of these pavilions has different positioning. The Nanjing Convention and Exhibition Office promotes the development path of venues from various aspects, such as policies.

The International Expo Center, as a high level and fully equipped stadium, mainly develops professional exhibitions and assumes the mission of internationalization, modernization and leaping development of Nanjing Convention and exhibition.

The International Exhibition Center, close to the railway station, long distance station and other pportation hub, is surrounded by densely populated residential areas. It is suitable for holding consumption exhibitions of people's livelihood.

In 2014, the International Exhibition Center had two months to prepare for and hold the equestrian competition of the Youth Olympic Games. This year, the International Exhibition Center held 200 exhibitions, making full use of the exhibition hall resources.

Molding Nanjing brand exhibition by various means is an important measure to promote the rapid development of Nanjing Convention and exhibition industry.

The major leaders of the Nanjing municipal and municipal government personally interviewed themselves about the "China (Nanjing) major project investment fair", "China (Nanjing) historical and cultural city Exposition", "China (Nanjing) Software Expo", "Nanjing Taiwan famous trade fair" and "China (Nanjing) International Shipbuilding Industry Exposition".

The exhibition office has increased its support from policies and services, and has chosen nearly 10 key exhibitions to be carefully organized each year.

Nanjing international advertising four new exhibitions, China (Nanjing) International Education Equipment Exhibition, Nanjing International Buddhist cultural products exhibition, from scale to quality have developed and promoted leapfrogging.

The famous trade fair of Nanjing Taiwan has been established as the highest quality cross-strait exchange event in the Taiwan famous trade fair after five sessions. The exhibition of China (Nanjing) International Automobile Exhibition, which covers an area of nearly 100 thousand square meters, has become one of the largest auto exhibition in East China. The peak of Zijin Mountain will become an international level in 2012. It will become the highest, most authoritative and interactive event among entrepreneurs across the Straits.

At present, 80% of the exhibition projects held in Nanjing are planned and organized by the city's Convention and exhibition enterprises. The independent brand has become the backbone of Nanjing's exhibition market.