If We Want To Develop Local Outdoor Brands, We Must Look At The World And Work Hard On Products.

Zhong Chengzhan: China's outdoor brand should be global

The ISPO BEIJING will be held soon. At three p.m. on January 27, 2015, the press conference will be held at the National Convention Center.

Mr. Zhong Chengzhan, general manager of the Kay stone brand, Maya Travel Products Co., Ltd., attended the conference as a guest participant.

At the meeting, through speeches and press questions, Mr. Zhong Chengzhan's development of Keller stone and China

The views on the future and other issues are published. The humorous language is impressive.

Moso bamboo is building its own brand and accumulating its strength.

In Mr. Chung's speech, he used Mao bamboo to compare the brand of Kele stone. In 4 years, only 3 cm of bamboo grew slowly, but it was full of vitality. For more than ten years, Mr. Kele Shi Zhong, who had been focused on products, believed that it was also in the initial stage of development.

"More people shake their heads and sigh, so the process of training is too slow and difficult. Others may think that we are stupid and naive. Actually, we are using products to tie deep roots and strong roots."

"Keller stone only talks about products. With more and more international outdoor brands like Mammut coming into the Chinese market, it is the only way for local outdoor brands to work hard on products, otherwise they will go to China again.

The old road, a few years later, the opportunity for the second tier market to leave China's outdoor brand will be zero, and only "go to the countryside" will survive in the three or four tier cities.

Kai Le stone development vision: to be an outdoor brand competing with the whole world

When asked about the vision of the development of this brand, Mr. Zhong looked at the Mammut global CEO ROLF SCHMID around him, humorously saying, "we want to be an outdoor brand competing with the whole world."

He said Kay stone is the second largest outdoor brand in the mainland, but the size of its temporary performance is meaningless. It is not worth complacency only in the Chinese market.

"Our brand is different from other domestic brands, and the products we make are different, so we should take a broad view of the world and take a place in the international market."

China's outdoor market is the last straw for European enterprises.

There is no essential difference between China and the US in terms of core outdoor level, but the market environment and market approach are very different.

Following the trend, domestic enterprises are deeply aware of how marketing is targeted. Some brands that are very strong in Europe and the United States will not be able to enter China in a long period of time if they do not change their way into China.

Although China's outdoors is still in its infancy, it has made a great contribution to the global outdoor market. The success of the saturation of the local market in the Chinese market is particularly important for many European enterprises.