Shoe Clothing Design Rises Hanfeng Fever

　　 Original design Perhaps the new growth point of the industry in the future, the exchange of international design ideas is becoming a hot topic attracting the attention of enterprises.

　　 Fujian Style Men's clothing design rises a "Han Feng"

After the broadcast of the Korean drama "you from the stars", there has been a boom in the fashion industry. 5 South Korean designers recently landed in Quanzhou hoping to dock. Shoes and clothing enterprises Looking for opportunities for cooperation. Although designers and enterprises do not "see eye to eye", but the industry analysis, original design may be a new growth point for the industry in the future. The exchange of international design ideas is becoming a hot topic of concern by enterprises.

　　 Korean designer surplus

Jin Minzhen, a Korean fashion designer, has travelled to China many times, and she is full of goodwill for her extensive and profound culture. This trip is her first trip to Quanzhou. This time, she visited the three companies, such as Li Lang, Tian Lun Tian and Xin Sen, along with the designers. Footwear industry The biggest goal of this trip is to find a good club.

"Some Korean counterparts have found jobs in China. If there is a suitable opportunity, I also hope to stay in China and have their own design studio." Jin Minzhen said.

Recently Korea Latest fashion The Industry Research Institute launched a survey on the scale of the Korean fashion industry. The survey shows that the Korean fashion market this year increased by only 5.6% over last year, reaching the scale of 315 billion won. Li Jiwu, a professor at University of the Arts in Korea who has made a trend report on the Korean fashion industry, said that the development of the Korean clothing industry has entered a period of stagnation.

In Quanzhou, the shoe and garment industry is homogenized. Many enterprises hope to introduce international design power to establish unique brand tonality so as to achieve "speed shifting". Through visiting enterprises, designers from Korea also know more about Chinese fashion. "The impression of Chinese men's clothing was previously commercialized and old-fashioned. Today we see that Quanzhou men's clothing enterprises are beyond our imagination from industrial scale to technology and equipment, and the fabric styles have been synchronized with Seoul." Li Shoumei, chief designer of Korean LG group fashion design company, said there will be great room for cooperation between China and Korea.

　　 Shoes and clothing brand love "Han Feng"

In the recently concluded fashion week in Xiamen, the new product conference of nine herd Wang appeared in a matching suit and running shoes. Zhao Yufeng, chief designer of the nine year old Wang, introduced this classic design of "all professors" from the stars.

The popularity of Korean dramas has brought the output of the fashion industry. It seems that every Korean TV viewing boom can make the costumes worn by "long legs" and "beautiful Ou" become a trend. The online sellers of Taobao are also keen to collect the costumes of the recent hit Korean dramas and introduce all kinds of stars. Kazakhstan is almost domestic Fashion vane 。

Quanzhou fashion enterprises' preference for Korean fashion is evident from the Korean creative design exchange meeting held by Korean designers. On the same day, a total of 100 business representatives attended the meeting. The conference hall was packed. At the end of the conference, many business representatives surrounded the Korean designers, asked them for their work and resume, and discussed cooperation.

The three companies visited by Korean designers also enthusiastically extended olive branches. Wang Liangxing, chairman of the board of directors of Li Lang (China) Co., Ltd. Korean version design Strong interest, hoping to hire three to five Korean designers to help. In the early part of December, Wang Liangxing also took the lead in the three enterprises of Taiping, Jiali and Rodin, and conducted an exchange of visits with the Korean Fashion Association, clothing association, footwear association and other agencies under the leadership of the government. And Tianlun Tian led the delegation to Korea to learn the trend of the outdoor products industry. Feng Shiling, manager of Tian Lun Tian shoe business center, said he hoped to absorb Korean elements in design and enhance the fashion of products. Another new shoe industry has also expressed willingness to cooperate with Korean designers, who are considering outsourcing design services to Korean designers.

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　　 Localization of "ocean" design

However, it is inevitable for foreign designers to be stationed in enterprises.

Li Lang set up an international R & D team in 2013, and hired 6 foreign designers who had worked for international brands such as Giorgio Armani and Levi's to Jinjiang headquarters. It is the first difficulty for foreign designers to meet their necessities and language barriers. It was revealed that Li Lang was equipped with translation and hotel chef for them, and only 80 yuan a day for meal subsidy.

The bigger difficulty lies in how the "foreign" designers integrate into the local market and adapt to the domestic market. The main purpose of Wang Liang star to hire foreign designers is to introduce international design elements, their international vision and insight into the trend of Europe and America.

But the great feelings first expose the negative side. At the juncture of the design director of Levi's Tokyo design center, Jean began to change his jeans series, so that he could have the five basic styles of low waist and varying degrees of closure, like Levi's, including tight fitting. Foreign designers are always ambitious to break through the normal style of Li Lang. They hope to change the possibility of N on a single item.

However, just like we can not imagine that middle-aged men in three or four cities can wear tight and low waist jeans, the ideal of foreign designers and the reality of Chinese market are doomed to be a difficult contradiction. In order to familiarise foreign designers with the domestic market as soon as possible, they are constantly arranged to visit various stores, listen to suggestions from distributors and agents, and attend the fashion shows in China, so that their designs will be closer to the aesthetic standards of ordinary Chinese people.

Liang Chao, executive deputy general manager of China's Li Lang, said that Li Lang has always opened the door to foreign designers. Although there will be a transitional period in team cooperation and consensus building, it will still enter a good development trend.