The Shoe Industry Of Yangxin County, Huangshi City, Hubei Province Has Been Developed.

Recently, the news of Bao Jia shoes from Taiwan enterprises came out: in 2014, the company's foreign trade exports increased steadily, exporting 5 million 900 thousand pairs of shoes, and exported value of US $175 million, which promoted the strong promotion of shoe-making industry in Yangxin County, Huangshi City, Hubei province.

The factory covers an area of more than 800 Mu and has more than 30 workshops, with tens of thousands of employees.

More than half of the finished products exported to more than 40 countries and regions are exported to the United States, Germany and Japan, and export footwear accounts for nearly 50% of the total.

Executive manager of the company

Confidently told reporters that in 2015, the target of production of finished shoes was expected to be 7 million pairs, with a growth rate of 19%.

Yangxin county is a large working County, which attracts employees at home.

The average salary is 2300 yuan. The company also pays five risks and one gold. Every day there is a special car to pick up and send employees to and from work.

The company not only solved the problem of employment in Yangxin, but also promoted the vigorous development of supporting industries in shoe industry, which made the shoe industry focus effect in Huangshi increasingly apparent.

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According to incomplete statistics, in the first half of 2013, domestic sporting goods giant Lining, China trend, 361 degrees, Anta, PEAK and XTEP 6 brands closed 2249 stores.

The clothing industry's popularity has spread from sports brand and leisure brand to men's clothing and even women's clothing brand.

Esprit, which owns its brand name, announced its results at the end of 2013 at the end of 12, only 38 in last year.

Wang Zhuo, vice president of the China Apparel Association, believes that behind the sharp contrast between online and offline, what is obvious is the change in consumer behavior at present: online consumption has become a habit, and offline consumption has changed from pure consumption to interactive experience, including sharing entertainment and other factors, showing consumers' cognitive changes in online and offline retail habits.

In the process of running the professional market and e-commerce, some markets have been diligently exploring and innovating, and have coincidentally locked their eyes on the online online and offline linkage mode, and have chosen the O2O mode to combine the physical market with the Internet paction.

O2O will change the layout of the entire apparel retail industry, and the core of O2O is big data technology. Big data come from social networking sites, representing the true thoughts of netizens, reflecting their exact needs.

Therefore, for the clothing industry in the era of O2O, "consumers" are no longer a vague group, but a "whole person" supported by massive and fragmented data.

Looking back at the amazing achievements made by all walks of life in the O2O mode in 2014, people can not help but sigh the strong charm of O2O's sudden spring breeze.

Looking back at the garment industry, the Chinese garment industry believes that the upcoming market recovery will usher in the popularity of e-commerce.

The electricity supplier has frantically divided the market, and the physical stores under the line have shrunk dramatically, or even become the "fitting rooms" for online sales.

With the gloomy sales of entities, the new models of double 11, double 12, mobile Taobao Festival, WeChat shopping and so on are expanding rapidly, and consumers' enthusiasm for online shopping is skyrocketing. Clothing has always been an important category in the top three of online shopping products.

As a result, the industry reached a consensus that the market downturn is just an illusion. People's enthusiasm for clothing consumption is far from being satisfied. New consumer demand and expectations are constantly emerging. Consumption upgrading and social pformation have also brought many blind spots and business opportunities to the clothing industry.

Therefore, entering the 2015, many professional markets will choose O2O mode, combine online and offline, in order to better carry out online, offline, linkage and mutual benefit, they have tried many times to test water and explore a new path.