2015 Footwear Industry'S "Strangle War"

First, let's talk about the brand status of women leather shoes.

In recent years, the brand of women's leather shoes has been surging and surging. The pattern of self run, cross-border, joint venture, direct selling, micro business, joint and shareholding is frequent. The stronger the stronger, the weaker the weaker.

The sale of about 30 million pairs of Dadong women's shoes has made some brands of women's leather shoes very cold.

If we calculate 1 million pairs of shoes according to the annual output of two lines, at least 30 brands will disappear. This is only a prediction. The biggest harm is that the low price trend of Dadong is affecting the ecosystem of all shoe industries.

It is not hard to imagine that with the decline of production volume, a few production lines can barely reduce production and maintain.

Just ask! How can a factory with only one line be reduced?

Meanwhile, the rapid rise of female leather in 2014 will force some shoe factories to pform the leather sector.

In the next few years, some women's shoes manufacturers will continue to disappear, and there will not be any national brand of women's leather shoes.

Facing the 2015

There are three types of brand development:

1, stable and medium rise type.

At present, there will be no more than 5 enterprises of this type in Wenzhou.

The big coffee people know that there is no brand name here, nor do I do any free advertising.

These business owners in the industry are OK, or kind, big minded.

But we must seize the opportunity of brand rising trend, replace the aging agents, eliminate the sales agents at the end of the sale, optimize the agents team, never push the brand with enthusiasm, pull the monopoly, we must accumulate thick and thin, wait until the economic environment gets warmer, and take advantage of the opportunity to attack.

2, sales decline slightly

Most enterprises are in this situation, thanks to the boss's way of doing business and sticking to the stable foundation that has been built over the years.

The two method can be referred to. First, to maintain production at the expense of profits, reduce the factory's ex factory price, support the agents to seize the terminal market with cost-effective products, and two, the manufacturers themselves should combine with the raw material suppliers to reduce the cost of raw materials.

In order to win together.

3. Sharp decline.

There is no way out for these enterprises. The days when women's leather shoes market is infinite in style are gone. The only way out is to stabilize the production line.

The manufacturer must sort out the existing customers, make outstanding customers into the company or focus on support, only do several strong areas to expand sales and maintain production, other customers should clean up and act as early as possible, otherwise the receivables will be dead.

Another way is the pformation of OEM production, not to do the brand is not terrible, terrible is knowing that the brand can not go down, the idea is not changed but still die.

Do not say, there are such people, waiting for the natural is eliminated.