Interpretation Of Gloria'S Warehousing Logistics Support And After Sales Service

After Gloria's clothing packaging is put into storage, there is an absolutely strict storage standard: all goods must be placed on wooden boards or shelves, and clothes are not allowed to be stacked on the ground to prevent possible deformation and dampness of clothes.

At the same time, the warehouse should be kept spacious and airtight, so as to ensure the dry clothes on the shelves.

For special clothing such as fur clothing and real wool, Gloria also has a special storehouse, the constant temperature room, which provides a special "VIP room" for these precious clothes.

Not just warehousing, Gloria.

The pport has also been given high priority. All garments will be packed in double deck packing before they leave the warehouse, so as to prevent the clothing from being damaged during pportation.

At the same time, Gloria stipulates that all stores need to take out the boxes and store the shelves within 24 hours after receiving the goods, so as to prevent the overloading of the clothes caused by the shops being untimely.

Strict requirements

At work, Gloria ensured that the whole process of clothing from factory to shop was safe.

Gloria's clothing has gained a good reputation in quality. Besides the quality of the product itself, it also has a great relationship with Gloria's advanced after-sales service management system.

In the after-sales service of Gloria, it is stipulated that

It is not satisfied with the color or size of the commodity, and can exchange the same value goods in the store within 7 days without wearing, washing, modifying or damaging.

In addition, in order to meet the needs of different consumers, Gloria has opened up convenient customer service channels such as WeChat public account (Gloria GOELIA) and QQ online answer question (QQ number 1725332872) on the basis of traditional customer service channels.

Gloria management has also set up a quality feedback group for sales, production and design, so that all managers can understand the feedback from the front line at the first time and correct their work in time.

Quality is the life of a brand, and also the foundation of a brand that can last forever.

In the Internet era, the traditional clothing enterprises have their own advantages in production and manufacture, which are growing up in the Internet generation. The Gloria, which owns the unique quality control system of the industry, magnify this advantage and achieve the ultimate goal of quality control.

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In recent years, Gloria women's clothing has been deepening the field of electric business, expanding brand sales channels.

The new electricity supplier ecosystem is sprouting up - the mainstream e-commerce platforms will gradually abandon simple and crude business methods and turn to seek a win-win situation with brands.

Liu Shichao was not surprised at this. As the general manager of Gloria e-commerce department and director of Internet marketing, he made two judgements at the end of 2012. First, the future is divided into wireless and offline businesses. There is no "electricity" but only "business". Taobao will shift its focus to the mainstream and mainstream brands. Two, after the double eleven in 2012, the competition of electronic commerce is being replaced by the competition of brand front-end sales and creativity to brand strength and influence.

The rapid rise of Gloria is a case in point: the traditional enterprise with 18 years' brand accumulation has begun to test the water electricity supplier since 2008. Its online main brand "Gloria goelia" has doubled its sales every year, and has gained 16 million, 70 million and 170 million yuan sales respectively in 2010~2012 three.

It is worth mentioning that Gloria electric providers rarely carry out excessive speculation, cheap shopping and other behaviors, but stick to the bottom line of brand value, and strive for fine management and multi platform expansion capabilities.

"The Epee has no front and is too skillful to work. This is the essence of the brand competition in the future."

Liu Shichao said that the explosive growth period of China's electric business is about to end, and the growth rate of many businesses in the next year will be maintained at 20~30%.

Before entering Gloria electric business, Liu Shichao was once one of the first members of Procter & Gamble Company to test water Internet marketing and electricity providers, and founded almost the earliest O2O e-commerce project "life home" in China.