O2O Key: Big Data Help Online And Offline Integration

Experts in foreign countries have long argued that the popularity of smart phones and the development of wireless networks will connect human life to the "always online" state. Data stream generated by human life can be collected and processed throughout.

In this way, if every consumer's consumption process data is collected and retained, then the O2O system based on big data can be truly established.

The service industry can rely on the data retained in the information system to conduct a three-dimensional analysis of consumers, so as to establish a more accurate model to accurately predict consumer demand.

Because of this, projects related to big data are being highly valued by commercial developers.

According to media reports, Wang Jianlin said in a working conference in 2014, "Wanda electricity supplier should not focus on increasing its membership, but on product research and development and infrastructure construction.

One is to do a good job of technology platform, give full play to the role of cloud computing and big data; the other is to increase product development, develop dozens of and hundreds of innovative application software with independent intellectual property rights, so that every business feels good and willing to use, consumers can also experience deeply, willing to use, so that O2O is successful.

Analysts believe that Wanda and Baidu, Tencent cooperation is a set of online and offline integration of "intelligent life solutions."

Wanda first will open up internal resources, integrate online and offline, realize precise marketing, improve related marketing, realize the efficiency integration of service system, improve the efficiency of customer relationship management, and form a commercial real estate business ecosystem composed of Internet, mobile client, content, service, customer support and offline stores, thereby reducing the cost of local operation, promotion and service; providing accurate shopping service for users through data analysis, improving user experience, and increasing user's consumption in the commercial real estate business ecosystem, and rapidly improving the profitability of commercial real estate business lines.

Foreseeable future

It will be the third business factor besides labor and capital, and will play a more and more important role in the whole business value.

Commercial project operation can only extract more "big data" from consumers' behavior analysis.

"And" value-added services ", so as to further enhance competitiveness.

The establishment of big data O2O system can not only help enterprises achieve the management of consumers' needs, but also realize the data and scientific management of the whole enterprise, help enterprises to conduct business evaluation, and establish a traceable business accountability mechanism. The result is divided into process quantities in the past, and the internal control management is achieved precisely.

This is the key to the pformation of O2O in the real sense.

Perhaps by doing so, O2O has finally completed the ultimate "rescue" of commercial real estate.

Jinghao Venture Capital Partners Wan Hao Ji once said that unlike traditional Internet projects, the most important thing about O2O mode is the offline operation capability of an enterprise.

In fact, the success of a commercial project must have clear market positioning and strong investment execution, and finally, it should be implemented in commercial operation.

Yu Xiaofen, director of the school of economics and management, Zhejiang University of Technology, director of Real Estate Research Institute, said more clearly: "later, the development of commercial real estate is equivalent to giving birth to a son, you should be responsible for his life, including wife and grandson.

Commercial real estate needs continuous nurturing and continuous operation to bring new experience to consumers.

With the gradual deepening of commercial real estate development, commercial real estate projects will enter the process of survival of the fittest in the future. This will inevitably urge developers to upgrade the O2O operation of commercial real estate to a strategic height.

In the short term, China's

The company's operation team generally has a short board in the Internet, and the lack of Internet thinking will make it difficult to integrate commercial real estate with the Internet effectively.

This also puts forward new requirements for commercial real estate companies lacking Internet genes.

In the long run, commercial real estate O2O should be a comprehensive pformation of the overall business operation.

According to the analysis of Internet personages, although commercial real estate is faced with how to make use of the Internet to form a complex, pform service consciousness, and mold the marketing atmosphere of Internet, and so on, many problems still exist.

The future development of O2O will show a more diversified model in China.

All kinds of people, including Internet companies, property companies and pnational capital, will enter the O2O field, and competition will become white hot.

It is foreseeable that the commercial real estate developers who occupy the advantage of the land and the advantages will continue to explore the O2O mode that fits their own development with the online platform and information manufacturers, giving birth to a new format of highly integrated online and offline, providing customers with more high-quality service and consumption experience.