The Electricity Supplier'S Sinking Position Is Beautiful, But It Still Needs Three Challenges.

Facing the strong penetration of electricity providers to the rural market, the traditional retailers are most interested.

This is because, when the various consumer formats of the urban market are turned upside down by the electric wolf, the rural market has naturally become the last retreat area for the traditional business enterprises.

It is a trivial matter to take away part of the market by the electricity supplier. Once they finish the "urban and rural eating", they will have the possibility of subverting the multilevel distribution mode of the domestic commodity supply chain, which is the disaster of the traditional retailer.

Wang Shangwu, director of public relations at Carrefour Henan company, thinks so.

Because of this, in the past year, "making electricity providers and going to the countryside" has become a particularly unified and high-profile development of traditional business enterprises in China. For example, Gu Chunqiang, chairman of Henan Feng Hui commercial real estate Consultants Limited, said that in Henan, it was no longer a news story to build shopping centers and market stores in county level markets.

Luoyang Da Zhang and Gongyi Jin Lai Lai have also completed the opening of the online platform and opened up a new O2O business mode that integrates online and offline.

It can be seen that the competition between the electricity supplier and the traditional business enterprises in the rural market is an efficiency war.

But they are attacking the rural market.

The brand penetration cost, efficiency and stability of future customers are not only far higher than traditional business enterprises, but also have three severe challenges to them: the proportion of online shopping population is too low, the price is too sensitive, and online shopping data is not comprehensive.

"How many of the 600 million farmers live in rural areas? How many people will use smart phones? How many people believe they can't see or touch goods?" Gu Chunqiang's string of problems is explaining a logic: the ground battle that the electricity supplier group has been pushing forward. The existing rural consumer groups may not be able to feed, but still rely on orders from urban relatives to provide distribution.

The view of Gao Erbo is similar to that.

He believes that housewives, young people and middle school students will become the main force of rural online shopping in the future, but the resulting "education cost" and breeding cycle will be a strong investment test for the electronic business people.

In contrast, the traditional business enterprises that can own online platforms are more likely to get the brand trust of rural consumers because of the comprehensive display of their products and the convenience of buying along with them.

Besides,

It is the core tool of leveraging the rural market, but it may not be in the hands of the electricity supplier.

"At least, at present, the electricity supplier industry has not yet grasped the absolute price advantage of purchasing conventional commodities."

Wu Jinhong, chairman of Gongyi Jin Hao Lai, said that on the one hand, the electricity supplier was constrained by its own operation mode, resulting in its high operating costs; on the other hand, the traditional brand was also strengthening price control and "eliminating the electricity supplier to break the existing price system".

"Yes, the electricity supplier is better than my commodity, but I know farmers better than it does.

You sell Spanish royal olive oil. I sell sesame oil as a real estate. I don't believe in it.

Wu Jinhong's examples are vivid.

As for

The real data, mentioned earlier, "children's orders, the elderly receiving goods", the feedback data indicators of course is misplaced.

Perhaps many people will be happy with the smart phone usage in the rural population. They think that installing smart client with smart phone will guide users to buy online easily. In fact, most middle-aged people in the countryside ignore smart phones as a tool to watch movies and fight landlords. This means that those App on tall buildings are likely to be asleep in mobile phones.

To sum up, the rural market has been stared by the traditional business and business camps, but it still has a long way to go to find the way to match it.

However, with so many catfish entering the water, not only the parasites in the rural market, such as "nutrition line", "Kang Shuai Fu" and "Ai Das", will be destroyed, but also a good ecological foundation for agricultural products and special products.