Brunello Cucinelli To Sell 5.17% Shares

Cashmere boutique group Brunello Cucinelli SpA (BC.MI) recently announced that the group's founder, chairman and chief executive officer Brunello Cucinelli has allocated 3 million 494 thousand shares of Brunello Cucinelli SpA (Cucinelli) to institutional investors through Fedone S.r.l. at 18 euros per share.

Accounting for 5.14% of the group's share capital, the sale proceeds of 62 million 892 thousand euros will be used in the joint Brunello Cucinelli charitable fund Foundation Brunello e Federica Cucinelli at the group headquarters and three Solomeo parks in Italy.

SpA (BC.MI) received $19.55 on Thursday and a sharp 7.3% setback Friday.

Bank of America Merrill Lynch (NYSE:BAC) Mei Yin Merrill Lynch is the exclusive distributor of the shares allotment.

After the completion of the paction, Fedone S.r.l. still holds Brunello Cucinelli SpA (BC.MI) 57% shares and promises to maintain the status of controlling shareholders for a long time.

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Suzy Menkes said she had been thinking about fashion in men's clothing for many years.

"For men, the neutral and unassuming neutral style wardrobe is a choice, but it is not a fashion attitude."

She pointed out clearly.

From the observation of men's fashion in the past twenty years, she summed up three points: the reason why men's clothing grew from the foundation of "traditional style" to today's "colorful, even gender ambiguous" design style:

First of all, the impact of globalization.

The dominant European and American fashion products are rapidly reaching the Asian and Middle East markets. In these emerging fashion markets, the consuming young people are not as constrained by traditional ideas as their European and American peers.

For Europeans, a well tailored suit is a direct manifestation of the social strata of the wearer, and rules can not be broken. However, for young people in Asia, there is no reason to prevent them from playing with all styles of the shoes, or to mix the sportswear and custom suits together.

The fashion hot trend, the cool concept store, the street mix and so on have brought new inspiration to the mainstream designers in Europe and America, and have opened up a new fashion field for men's wear.

After this season's Kenzo show, one of the brand's current creative directors, the founder and creative director of Opening Ceremony, founded the pioneer of fashion in twenty-first Century, Humberto Leon said: "men now have so many strong intentions to do something interesting" instead of just following the traditional way of dressing and matching.

Secondly, the explosive success of men's clothing in the fashion market is also a key factor.

Driven by interests, no one can be more motivated than the salesmen of brand shop men's department to encourage companies or buyers to invest decisively in a batch of bright and colorful overcoats.

In recent years, the purchasing power of female consumer groups has declined overall, making this phenomenon even more obvious.

Eric Wilson even believes that in today's increasingly tense fashion release, for designers, it is a simple and economical thing to get inspiration from early autumn women's wear and release to men's clothing in autumn and winter.

Taking Gucci as an example, after the departure of Frida Giannini, the rookie was released by the original accessories design director Alessandro Michele at risk and completed in a tense time.

As a matter of fact, Michele was promoted to the new brand creative director after the autumn and winter men's wear was released.

This means that the whole company also recognised the design ideas of Michele in this season's men's wear.

In the end, another reason why men's wear styles are more likely to be presented is that men's designers and women's designers are no longer a clear-cut professional watershed.

More and more brands believe that good designers are the blood vessels of brand style, whether they design men's clothing or women's clothing before.

So Stefano Pilati came into Zegna Menswear, while Ricardo Tisci also played the role of Givenchy's men's and women's wear designers.

In this case, men's dress is constantly converging in the design style and design concept.

What unexpected possibilities exist in men's and women's clothing styles that they can or are willing to wear? For this question, Ms. Prada replied, "the way different sexes express themselves is always a topic worth pondering."

And Suzy Menkes wants to be more simple. As a woman, she likes to wear practical military boots to enter the fashion future.