Alexander Wang Enters Goodman'S Department Store

Alexander Wang to

The spring series for inspiration is everywhere in the Fifth Avenue store of Bergdorf Goodman, the US Department store.

As part of its breakthroughs in traditional residential areas and shopping habits in downtown areas, Bergdorf Department has taken over two Fifth Avenue windows and Wang Daren Room display on the first floor of the department store, and has carefully designed a pop up store on the five floor of the theme of the sports shoes, of which the new series of Mr. Luxe will also be sold here.

When the opening of pop up store in January 29th, the barcode logo of Wang Daren's name will be projected on the Bergdorf store's Fifth Avenue shop after sunset. For the first time, the high tech feast of Bergdorf department store will be launched.

Wang Daren told the media that Bergdorf will also have other cooperation with him, based on the continuation of his five landmark sports shoes.

"This series will be launched in windows and Luxe Room. Our theme is a bedroom for shoes fans."

The two display windows are being designed by teenagers who are obsessed with sports shoes.

One is the well-designed white tennis theme; the other is the avant-garde and black basketball atmosphere.

In addition, there are also a series of spring products, displaying unique characteristics such as Alexander Wang barcode.

Alexander Wang's bar code posters, all black basketball, trophies and all white tennis rackets, all products can be purchased.

Shopping for more than $500 can get a USB that is closely related to Wang Daren's DJ Jesse Marco playlist.

In Luxe Room, there are four long rectangular printed boards with barcode marks, and models of spring clothes are placed on the rubber floor.

The 5 floor of the pop up store opened in March. The space layout follows the Wang Daren brand's latest spring fashion show, featuring high-performance black and grey spotted high-performance rubber floors and walls that make people seem to be in the gym, and a huge white Alexander Wang barcode logo.

The plan is to differentiate luxury and contemporary brands from traditional luxury stores.

Joshua Schulman, President of Bergdorf, said that the most fashionable and avant-garde customers are shopping in many departments of the store.

In October, Bergdorf Department moved the pop up store, the luxury brand Chanel, to the contemporary floor. The theme layout of the gym was also a traditional way of subversion.

Its design is inspired by the autumn "Coco Coach" advertising campaign.

Prior to that, Jimmy Choo and Manolo Blahnik also had the same pfer (the 5 floor is Bergdorf's "downtown").

Wang Daren has been developing his brand series steadily. His goal is to reach the true designer level. He is very happy to follow the footsteps of Chanel.

"For us, it's a very big deal to get the windows and Luxe Room in the whole layout and installation of Fifth Avenue. This series has a lot of handcrafts that can be displayed in that environment. We are honored."