Nike Launches Nikelabxjfs Series

Last week, sports giant Nike announced the launch of the NikeLabxJFS series, which is from the German female designer Johanna F. Schneider.

Unlike the traditional tradition of cooperation with athletes, the advertising model chosen by Nike is the popular "90 after" fashion supermodel Karlie Kloss.

This is no longer true.

For the first time in the fashion industry, the Nike women's Innovation Summit held in New York in October last year, Nike brought a truly fashion show, which was released to Brazil designers.

Cooperation series.

Despite the fact that only Karlie Kloss and a small group of models are on the show, it has attracted worldwide attention from the fashion industry.

Nike, of course, will not be foolish enough to start from scratch in the cruel fashion field. For Nike, it is actually the core step to expand the original market.

Nike chief brand Officer

Nike's female product market is currently up to US $5 billion, and it will reach US $7 billion by 2017.

Look at your side, you will find that almost no girl likes to talk about love with her fitness coach, because her sweating or flunking on her arms is a bit unsightly.

However, beautiful sports equipment can add a lot of color to the face and the slightly raised belly.

Nike is concerned about women's pursuit of fashion in sports.

"Nike is not a fashion brand, we are still concerned about the needs of athletes, and strive to solve them in an innovative way," Julie Igarashi, vice president of Nike global design, said. "But we are gradually finding that women have the need for fashion experience in sports. (with our products), they no longer need to feel embarrassed between high quality, high technology and fashion."

In addition to designing closer to fashion, Nike sells Zara, H&M and other fashion brands with extreme speed.

"The speed of goods being sold to the market must be fast enough," Trevor Edwards said. "Our core is constantly changing expressions to give women new products and experiences.

We recognize that there is no market for women to do business without personality.

It is reported that the NikeLabxJFS 2015 spring series will be launched on NikeLab in February 26, 2015, and the selling price has not yet been announced.