Taobao Is Better Equipped In The Spring Festival Clothing Market.
Taobao has been forced to rush out of business to compete for Spring Festival.
Clothing market
Cake
Some analysts believe that the closure of the express will undoubtedly affect the sales volume of the electricity supplier, and at this time, under the various discount promotions and the measures that are still open during the new year, the sales of the offline stores will usher in a peak period.
With the Spring Festival approaching, people began to purchase before the festival, especially in the custom of changing new clothes for the new year.
In this new shopping rush, the business people who were popular in 2013 had to be limited to some of the factors leading to the early closure of the express business and fell to the disadvantage of the shopping mall.
Electricity supplier express before closing
stay
Online retailers
After the stir fried "double eleven" and "double 12", the limelight of online shopping is not two.
However, during the Spring Festival approaching, there was a slight lack of energy in the business.
In January 28th, after opening Taobao, the reporter found that the word "New Year's not closing up" was noted on the front page of Taobao website. However, after opening the webpage with the word, reporters found that goods with discounted words in the web page could not be delivered immediately.
The reporter saw the "Spring Festival shipping announcement" in a prominent position of a discounted brand. The announcement details the time for the normal delivery, the suspension of the shipments and the recovery of the shipments.
From January 24th to February 8th, the delivery time is suspended. All orders will be shipped after the year, and the time for the resumption of the express will be resumed after February 9th.
It can be seen that if the online shopping is used, the order from 15 to February 8th in January 23rd can only be delivered in a timely manner after the resumption of shipment in February 9th, so that a group of consumers who are eager to buy new clothes before the Spring Festival will undoubtedly be lost.
In response to this situation, a person who is proficient in online shopping said that online shopping should start early in the early spring festival, otherwise it would be necessary to wait for years to get new clothes.
It is reported that only three courier companies such as China Post, EMS, and Shun Feng are still operating as usual without being affected by the Spring Festival.
Among them, from January 31st to February 6th, the SF express still needs to collect 10 yuan Spring Festival service charge for each piece.
And STO, tanton express, Zhong Tong express, Huitong express, rhyme express, day express and many other express companies were closed in January 25th.
Some analysts believe that the closure of the express will undoubtedly affect the sales volume of the electricity supplier, and at this time, the sale of the mall will usher in a rush hour when the discount sales activities in the mall are still open during the new year.
Shopping centres aim at holiday season
"New year wear
new clothes
The custom made the Spring Festival a busy season for businesses to sell.
In the case of electricity suppliers, because most of the express businesses closed down, resulting in a decline in sales, the shopping centres that have been in the wind are aiming at business opportunities during the Spring Festival. They are still open to business during the holidays.
Reporters found that during the Spring Festival, most shopping malls changed the normal situation of three days off, and changed the timetable to holidays instead of holidays.
It is reported that in the large shopping malls in Beijing, Cui Wei Department store and blue harbor will resume normal business hours at the beginning of the first year, while the outside leisure Tang began to resume normal business hours in the fourth quarter. In addition, most shopping malls resumed normal business from the second day of the second year.
Shopping malls in other places are also open all the way during the Spring Festival. Most shopping malls except the new year's Eve break time, the business hours between the first day and the third day are about 10 o'clock to 17 o'clock.
Apart from adjusting the business hours, the major shopping malls also increased the intensity of the discount to compete for the cake in the Spring Festival clothing market.
"70 percent off below commodity sale", "whole court 50 percent off", "needle wool 99 yuan", "sports outdoor 4 fold", "full 300 yuan reduction 150 yuan", "cashmere wool 7 fold" and so on.
There are endless discounts in shopping malls.
There are people in shopping malls who say that during the Spring Festival holiday, people's entertainment items are not only tourism but shopping.
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