Xinji International Leather City Encountered "Small Year" Sales Increased By 20%

Right now.

Sales season, but affected by the international market, the leather industry suffered a "small year", the clothing market sales were cold.

However, reporters in Xinji city survey found that although the price of fur is nearly 30% lower than in previous years, but the sales of Xinji international leather city is very prosperous: the 3 salesmen of the famous flower fur hall only have lunch at two o'clock in the afternoon, a parking lot is hard to find, 2800 car parking spaces and 70 bus parking spaces are full every day.

Xinji International

Tian Yingshen, deputy general manager of the city, told reporters that in the face of the pressure of "small year", leather city insists on playing the "quality" brand, taking the "civilian" road, condensing the strength of the industry, and developing the vast number of leather businesses.

At the same time, we should intensify propaganda, adjust the price of fur, and expand the sales market through various channels, so that fur and fur clothing can enter the homes of ordinary people and achieve a smooth and favorable effect in the "small year".

In 2014, the total sales of fur and leather goods in leather city increased by more than 20%.

As an influential sales platform for leather products in China, Xinji International Leather City has long been expecting the "small year".

They keep a close eye on market changes, take the initiative to adjust their product structure and occupy the market.

On the basis of the change from single product to multiple products, leather, down, fur, fur and leather products are rapidly developed on the basis of the original leather clothing and Nick's overcome. In the style, the traditional fashions are pformed to the characteristic fashion, so that the products are more diversified, fashionable, differentiated and practical. In positioning, with the change of the flow direction, according to the needs of different consumer groups, men's clothing, old and young money, high and low grade, all highlight the characteristics and carry out specialized production.

At the same time, it is the "clever trick" that they have figured out to reduce costs.

Export has always been the development advantage of leather enterprises in Xinji.

However, the foreign trade market in 2014 has shrunk by 2/3 compared with the previous year.

Hebei Barney Fashion Co., Ltd. has been playing the main role in the Russian market.

In the past two years, the company began walking on two legs in the international and domestic markets, moving the sales direction to the domestic market.

The chairman, Fan Qin Ling, said that although the market was once again cold in 2014, because of their pformation strategy, the product appeared to go against the trend. Only 400 fur sales were completed in December, nearly doubled from the same period last year.

In January 8th, the "famous flower" exhibition hall was crowded with people.

Ms. Wang and 4 people from Baoding bought a favorite fur coat.

Ms. Wang said, "the fur coat I bought has spent 10 thousand and 2 yuan, and at least 20 thousand yuan in previous years. It's really worth it!" Li Zhansheng, chairman of the board, has been helping in the shop. He said that the sales of leather goods in leather city accounted for the first place last year. "We strive to make fur fur civilians. Most of the former customers come from large and medium-sized cities, and now there are more and more customers in the surrounding counties and cities."

It is reported that, in order to promote the sustainable and healthy development of leather industry, make stronger and stronger advantages, Xinji has firmly grasped the establishment of a "national level".

The opportunity of the demonstration base has introduced a series of policies to optimize the environment and support development, and set up a public service platform to build the most brilliant development card of "China skin capital".