Weather Disrupting Baoding'S Clothing Market

"I don't wear it. It's too hot."

A child handed the tried down jacket to her mother, and the salesman next to it picked up and explained to her parents: "now the discount is very strong. Besides, it will not be worn out next year."

This is a scene seen by reporters during the visit to the major shopping malls in Baoding.

It is understood that at present 50 percent off of Baoding's major shopping malls winter signs can be seen everywhere.

Faced with the lowest discount in the whole year, consumers do not buy much.

"In fact, the clothing industry is also on the table."

Zhang Muhua, manager of Planning Department of Xintiandi department store, told reporters.

According to his analysis, this year belongs to the warm winter, plus the temperature is hot and cold, many people shelve the plan to buy winter clothes.

At this time of the year, winter clothing would be broken, but this year there was very little code.

In particular, the thick down jacket can hardly be sold.

"From the middle of 1, the sales of winter clothing have dropped by about 20%."

Li Hongna, director of the office of Baoding shopping mall, said: "since customers are mostly concentrated in counties, they often retain the habit of wearing new clothes in the new year. Therefore, winter clothing will usher in a sales peak before the Spring Festival.

However, if the weather continues to warm up this year, the sales pressure will be very heavy before the new year.

"Now we can only hope that the weather will not be too warm at that time."

At the same time, a number of sales executives, including Maui department store and Bei Guo Xian Tian, have also indicated that there is still a certain gap between the sale of winter wear and the expected target, and hope to usher in a sales peak of winter clothing before the Spring Festival.

Spring clothes prices will not come down. During the visit, reporters found that in order to cope with the warm winter, many brand counters sold low discount winter clothes while pushing the newly listed spring clothes.

"At present, the proportion of Mao Ye Chun and winter clothing has reached 1 to 1, and the proportion will expand before the Spring Festival."

Yun Junfeng, manager of Maui department store marketing department.

In his view, the current clothing market is particularly embarrassing.

First of all, the warm winter makes the sales of winter clothes hard to raise. Secondly, spring clothes just come into the market, and the promotion efforts are far less than people's psychological expectations, so it is difficult to stimulate the desire to buy.

"Now we should be prepared for both hands. On the one hand, we should increase the proportion of spring clothes; on the other hand, we will prepare the last batch of winter clothes before the festival."

Yun Junfeng said.

In Xintiandi department store, Zhang Muhua said that the inventory of spring clothes in Xintiandi department had reached over 60%, because the temperature in Baoding last week was relatively high.

Sales have seen a slight improvement.

Recently, however, the temperature has dropped down, and people's psychology of early adopters has passed.

According to the reporter's observation, the spring clothes of the major shopping malls in Baoding are all in the state of being active, and they are dominated by light colored thin coats.

But the price is still high because there is no discount.

Even with discount, the intensity is around 20 percent off, and consumers are mostly in the state of not buying.

Zheng Linchang, an associate professor of economics at Hebei University, said that the weather is indeed the main cause of clothing sales, but never let the weather control the marketing strategy of businessmen.

"Generally speaking, the two season alternation is the easiest way to improve.

But this year is special because it's warm throughout the winter.

In his view, businessmen selling winter clothes are the main means to withdraw funds, and spring clothes are the main means of making profits.

If the relationship between the two is not handled well, it is very likely that there will be problems in the capital chain.

"Under the weather, winter clothing can not be sold, and the proportion of winter clothing stocks will be very high. If it can not be effectively cleared up before the year,

If we drag on to second or third years, this will form a vicious circle.

Subsequently, Zheng Linchang said that businesses should attach importance to the role of databases.

In addition, how to guide consumers' consumption habits is also a place for businesses to try hard.

In addition, Zheng Linchang also pointed out that temperature is still the preferred factor for businesses to stock, but in addition, businesses can make them more elaborate on clothing and try to introduce some seasonal costumes.

"This kind of clothing design will not be greatly adjusted, and will not be out of date in a few years."

At the end of the interview, Zheng Linchang also pointed out for consumers that combined with the uncertainties of the future temperature and prices and other factors, it is most appropriate to buy thin cotton feather at this time.