Look At The Chain Reaction Of Luxury Consumer Market

Standing on the position of the broad masses of Chinese people, the depreciation of the renminbi is not so worrying.

On the contrary, in this picture of global currency volatility, the RMB depreciates against the US dollar, while it is in a relative appreciation period for the euro, yen, Australian dollar and even more countries.

How to find opportunities between the rise and fall of the exchange rate? How to make the RMB in the hands more valuable? Now, the enthusiasm of the consumer market, such as tourism and shopping, caused by exchange rate fluctuations has already given the answer.

Recently, I heard about the annual vacation trips of friends around the world, and Japan is the most frequent destination.

Compared to previous winter, everyone was keen to go to Southeast Asia as a "migratory bird", but this winter's Japan has taken the place of it.

One of the reasons why Japan is popular is that since last October, Japan has implemented a new tax rebate policy. It is more convenient to buy tax rebates in Japan.

The scope of the visa has also been further expanded. Two, at the beginning of this year, Japan further relaxed its visa, which lowered the application threshold for 3 years' multiple entry visas to individual tourists in China, abolished restrictions on visits to the high income level, and extended the visa validity period to 5 years.

But these are not the main reasons why MS Jiang chose to travel in Japan.

She told reporters: "this time to Japan, the most cost-effective reason is the exchange rate."

In the past two and a half years, the Japanese yen has depreciated by about 60%, which is the most serious period since the beginning of the current exchange rate system in 1994.

In other words, it is the most cost-effective way to spend RMB on Japan now.

Some financial experts calculated that: in June last year, the exchange rate of 100 yen against the RMB was 6.11 yuan, and the exchange rate in January this year fluctuated at 5.22 yuan, equivalent to 15% off.

Taking 10000 yuan to travel to Japan, 163 thousand yen can be exchanged six months ago, and now it can be exchanged for 191 thousand yen, which is 28 thousand yen.

"Originally wanted to leave a holiday to see cherry blossoms in Japan in April, but I want to miss the opportunity to make such a bargain now. In case the Japanese yen picks up, it will be too late for regret."

She said she walked away, and Mrs. Jiang also submitted a high priced boutique to herself.

In her view, while the renminbi is now appreciating against the Japanese yen, it will be worthwhile to spend more RMB on it.

"In Japan, all kinds of consumption plus shopping, this group can actually earn a lot of money, and it's also a lot of discount than the six months ago."

In fact, since the second half of last year, Japan's tourism has gradually been on fire with the depreciation of the yen.

According to the data of Ctrip, in 2014, the number of tourists who traveled to Japan through free travel and group tours increased by more than 80% over the past year, hitting the highest level in recent years.

Moreover, there are many new characteristics in the tourism to Japan: first, the tourism is more diversified; from traditional to group tours to free travel and cruise tourism; the two is to spread from the first tier cities to the second tier cities; the three is the more diversified destinations; the four is the deep tour to Japan, and the two increase of three trips.

At present, the Spring Festival long vacation is coming. According to Ctrip related personages, the heat of the Japanese tourist market in Spring Festival is twice as many as in previous years. Many tours with the group tour products were sold out within a week.

Good exchange rate is the main reason.

At the same time, the charter flights in Hokkaido all over the winter provide ample aviation resources for this hot destination and add another fire to Japan.

Reporters visited Ctrip network to see that the price of the Japanese tour is really tempting. At the end of 1, Shanghai's "Tokyo Japan free travel" product is currently selling at a price of only 1920 yuan, while Japan's Kyushu 4 and group tours are only 3399 yuan.

Traveling with the exchange rate is a good place to go.

The euro continued to depreciate, and recently the euro was against the renminbi.

Below the "7" integer threshold, the euro's official circulation has reached a new low of 13 years.

Accordingly, the European tourist market has been improving for the Spring Festival this year. The number of Ctrip Europe and group tours has increased by 50% compared with last year, and the number of free travel has doubled.

Europe is the place where old luxury goods are gathered, and a large number of brand cosmetics are gathered.

Bags, leather goods, etc., regardless of the European free travel or group tour guests, "shopping for goods" is an essential part.

The fall in the euro rate has directly stimulated some of the tourists who are still in wait-and-see period, making the number of people who travel and travel to Europe in recent years increase significantly.

From then on, "the Spring Festival travel wishes report" released by Ctrip, one of the most popular tourist destinations in the Spring Festival, is considered among the European people.

European tourism products are sold in advance for a longer period of time. The spring festival tourism boom began in December last year, and some popular group tour products have been "full" at the beginning of January.

According to the same journey, according to the impact of the fall of the euro exchange rate, the price of European tour related routes also decreased due to the drop in the cost of local pportation and hotels. The overall decline was about 30% compared with the same period last year. The original quotation of 14000 yuan is now less than 10 thousand yuan.

According to the booking data of the same journey, the European outbound travel related products bookings have increased by about 50% year-on-year.

What destinations do consumers most like to visit in Europe? Statistics show that France, Italy, Switzerland, the United Kingdom, Germany, Austria and Greece are the most popular destinations in winter Europe. Russia's previous decline due to the ruble exchange rate has also become a dark horse for spring festival tourism, up 100% over the same period last year.

Exchange rate fluctuations affect the tourism market, so it is the same in other countries.

At the beginning of this year, the Australian dollar fell to its lowest level in nearly 5 years, which meant that the cost of going abroad for holidays by Australians increased.

According to the latest data from the local bank of St Georges, about 45% of Australians have cancelled their plans to go abroad because of the depreciation of the Australian dollar.

Australia's tourism industry has also confirmed that the number of Australians travelling abroad has dropped sharply in the past 6 to 9 months.

Even so, for some other currencies, the Aussie dollar also remains strong, such as the yen.

For this reason, Australians' favorite overseas destinations this year are Southeast Asia, followed by Europe, New Zealand and Japan.