Deciphering The Chinese Version Of The Spring Festival Gala

Exclusive interview with designer Xiong Ying: How did the queen of Spring Festival come into being?

The famous designer Xiong Ying and Wang Tingying jointly established the clothing brand "Gaia legend". Xiong Ying designed the dress for Chun Ni, the BTV Spring Festival Gala, was very beautiful.

Gold medal host Li Kun and Xiong Ying have been working together for seven years. As China's national brand, Gaia can expect to bring more fresh and unique friends to the world.

Ideas, but also to better convey the traditional Chinese culture.

Famous designer Xiong Ying

Xiong Ying and Wang Tingying jointly established the clothing brand "Gaia legend".

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Xiong Ying's design for the BTV Spring Festival Gala Chun Ni is very beautiful.

Gold medal host Li Kun and Xiong Ying have been working together for seven years.

"Gaia legend" brand posters

Beijing TV station will celebrate the new year's Eve in the new year's day. When Chun Ni and Li Kun are six gold medals, they will dress up in costumes and costumes.

Host of this Spring Festival Gala

The atmosphere is aesthetical, while merging the fashion trend and ingeniously embedding the elements of Chinese traditional culture, it is refreshing, and the famous actor Xiong Ying, the famous designer in the industry, is the hero behind the creation of the Chinese dress for the host.

Recently, as the fashion director of the BTV Spring Festival Gala, Xiong Ying accepted the media interview and first revealed the mystery and ingenuity of the Spring Festival evening dress.

At the same time, Xiong Ying is also a stylist and designer of many big parties, TV programs and big artists. It is the first Chinese garment to go to the Italy international fashion magazine showdetails.

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During her visit, she also interpreted the concept of "overall modeling" in detail, and talked freely about her views on current fashion trends.

At present, Xiong Ying and MS. Wang Tingying, founder of soul Hai Gaia, have jointly established the clothing brand "Gaia legend". She also revealed that the brand will go to the international arena in 2015, bringing more fresh and unique design inspiration to the international fashion community, and better convey the connotation of Chinese traditional culture.

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Deciphering the spring and evening dress: the atmosphere is gorgeous and the details are bright and full of traditional culture.

Every year's Spring Festival Gala is thick and heavy, but the theme is different.

Xiong Ying considered the design of clothing according to the themes, links, main stage design, director's needs and personal characteristics of the hosts.

For example, the opening ceremony is warm, the atmosphere of the new year is very strong, the costumes will be more gorgeous, and at the same time, the traditional arts and crafts elements should be emphasized in detail, such as hand embroidery, ink and paper cutting, etc., the style of midfield links is relatively relaxed and the flavor of traditional culture is thicker. Therefore, the costume design will combine national elements and modern techniques to reflect the Chinese culture; the second half is to welcome the new spring, spring is full of vitality, and the colors will be brighter and more hopping.

On the whole, the moderator's clothing is almost identical, but the changes are varied and trivial.

Designers should help the hosts to maintain their intellectually and capable images. Meanwhile, according to the environment and attributes of each program and every evening party, the overall design of the dance and the temperament and style of the host itself should be considered as a whole. At the same time, a good designer must have the sense of lens and insight, so that the clothing can show vitality in front of the camera. It is very challenging and requires the designer to experience and feel with his heart.

Xiong Ying's team of CCTV's Spring Festival Gala has also been involved. We are doing the Mid Autumn Festival, the golden cock hundred flowers Festival, the Beijing International Film season and so on.

In addition, many artists in foreign countries, including Cannes, Berlin and other film festival dress, are also working with Thaksin's team.

Many times they participate in a party, there will be a lot of artists to find their own cooperation, but time is too tight, each time they can only receive a small part.

Sometimes there are special cases. If you are busy, you will help firefighters like firefighters.

I remember that during the 2011 BTV Mid Autumn Festival, Priscilla Chan needed a suit of cross dressing. Her request was very high. I built it in 5 days. She was very satisfied. At the end of the party, she hoped to buy this dress as a collection.

There was also the 2013 BTV Spring Festival Gala. Li Yugang wanted to sing "dance and color". She also had many twists and turns on clothes. Later, the director called, and she spent several days completing the special design and creation of the costume, and made a prototype.

Interpretation of the overall shape: 360 degree omni-directional packaging studio to build the overall industry chain

"Xiong Ying style" has always been the main body of the concept of "overall modeling". Her studio is also the only body of the real entity in China. The styling designed for their partners and customers is not focused on the field of clothing, but will integrate the external environment, activity attributes, personal style and other factors in the overall grasp of clothing, makeup, hairstyle, accessories, shoes and so on, giving you 360 degree of overall packaging effect.

Of course, this challenge will also be omnidirectional, so my studio currently has a high definition production plant, a garment making factory, a TV production factory, a studio, and even a dyed house, studio, etc., and also owns its own painter, embroider and dyeing worker.

Teachers' team is also constantly developing their original ecological fabrics. Almost every process involved in the modeling field can be covered.

To be an excellent designer and stylist, we need to grasp the pulse of the market very well.

We must have strong professional knowledge, grasp the market trend and cultural trend accurately, and be not bound by traditional things. We should be bold in innovation and constantly challenge.

In the pursuit of good things on the road has been learning and research, every year she will go to many cities, Paris, Milan, London, New York these fashion gathering place every year she will go to many times to collect the wind, Cuba, Peru, the Caribbean these unique places, she also often will go to, feel the charm of the earth, let nature give her inspiration.

Xiong Ying thinks nearly two years.

The trend is from complex to simple and aesthetical atmosphere, which has both the elements of internationalization and the connotation of Chinese traditional culture.

For example, Valentino used to combine Chinese embroidery and dyeing technology with western design. This year, Armani is also taking the Chinese ink and wash line. This is not only a trend in the market, but also a manifestation of China's national strength.

She herself is very interested in Chinese traditional culture and is always interested in studying it. From heaven to earth, from top to bottom, from ancient times to the present, ink, halo, ceramics and other aspects can give birth to inspiration. So I always feel that fashion designers are very happy, and there are endless treasures in Chinese 5000 years of culture.

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Talking about self created brand: pursuing internal and external harmony, legends of Gaia will go international