In The Future, What Kind Of Clothing Can Move Consumers Ahead Of Time?

Reporter: what schools have collaborate with our research center? School uniform design From what aspects do we do well for school characteristics?

Liu Qi: in 2010, commissioned by the Beijing Municipal Education Commission, Beijing Institute Of Fashion Technology launched a special research in the field of student wear (school uniform) and released a series of design results. Since 2012, the northern garment has not only carried out a full range of school uniform design and the production and distribution of school uniform products for the secondary schools attached to Beijing Institute of Technology. In terms of style, the school uniforms attached to science and technology are not only fit, but also streamlined. In terms of materials, the summer school uniform uses two kinds of fabrics in the first year, one is the traditional polyester cotton blended fabric, the other is the traditional one. Sports brand Commonly used "cool free" high performance purified fiber fabric. After third years of students' dress experience, they were unified as the latter. Another set of school uniforms is designed for the eagle primary school. The school is a special school for national defense education. Navy camouflage digital printing is used in the design. The fabrics and camouflage printing patterns are specially designed for the pupil's characteristics. The colors are brighter and more lively.

Reporter: although some key schools have been in line with international standards in the style and manufacture of school uniforms, more students still wear "face pockets".

Liu Qi: why do sports uniforms not look good? Because they are too unfit, manufacturers can save money and wear clothes to the big ones, so as to reduce the exchange rate and combine size to reduce inventory. Parents think that the price of school uniform is not high, and they are also used to order large size school uniforms for their children. School uniform and famous Sportswear Brand, the difference is in the version and fit. Take the science and Engineering attached middle school as an example, although it is sports money, women should do waist collection, X type, male money is H type. We have made many adjustments on the version, so that it can meet the needs of a certain degree of fit, and ensure that most children can wear three years' needs. This is based on a large amount of data research. It is a matter for the school uniform to do a good job in the edition, but not to dress too much. It requires the management of the school and the consensus of the parents.

Reporter: how can we make the sports uniform look good?

Liu Qi: if the school uniform is to do sports, make it a more professional sportswear. School uniforms should be more like sports products on the market to add more fashion elements, such as color matching, splicing curves, and handling special details can enhance the sense of quality under the premise of practicality. But this does not mean that the school uniform is fashionable. Some educators and parents are more sensitive to "fashion". School uniform fashion refers to the clothing that can represent campus culture and reflect the characteristics of students' lives. In addition, prices also have a certain impact, good fabrics and production processes, and prices are linked, the understanding of the value of school uniform needs a unified multi-party.

Reporter: what is the difference between school uniform and other categories in design and production? What are the challenges for school uniform enterprises?

Liu Qi: first of all, the users, buyers and decision makers of school uniforms are separated. The school recommends suppliers, students wear school uniforms, parents pay money, a school uniform, and it is not easy for everyone to be satisfied. When the school asks for the design of the new school uniform, even the internal opinions are not unified. In addition, the price system formed over the years, and the requirements of the education department for manufacturing enterprises, the price of school uniform is lower than that of other similar garments. If it is not for Jerry building or a large number of single items, the profit margins will be very low. It seems that there are a large number of group orders every year, but in order to supplement the needs at any time, enterprises need to prepare large quantities of stock or invest in specialized production lines to satisfy them.

Reporter: there are also some voices about Chinese school uniform. What do you think?

Liu Qi: the Chinese school uniform must have Chinese characteristics, and it is also convenient for modern students to wear activities. This is a new design topic. With the popularity of "new suits", we think that uniforms with national characteristics are also the trend of the times. However, it is necessary to reach a level from the current level to the international level. It is a higher level to go out of Chinese characteristics from the international level.