Will The Entity Store Be The Winner In The Future?

The shock of the real store operator is a real problem that can not be evade.

But I want to tell all the bosses of the entity that the future winner is the entity store.

Today, in this war without smoke, whether you can survive, whether you have improved your core competitiveness, whether you are rapidly strengthening the profitability of the shop in the rush, is the key.

After every war, some countries will become stronger and stronger. Every competition and impact will produce some stronger brands. The key is whether you have the confidence to face the competition positively. Do you have a sense of crisis? Like the competition of mobile phones, Samsung and apple are willing to face competition, and finally NOKIA has disappeared.

So, would you like to be a NOKIA or a Samsung or an apple? In the course, many students asked, "how do we shop now, teacher Liu Ye Xiong?"

I personally tell you that if you dare not face competition, do not think about how to improve the fine management of shops, do not strengthen the system of self-discipline and team building and service, then you may fall down in the impact of this business.

Today, we share with the participants that consumers' feelings and feelings are not what the electricity supplier can do.

To this end, we must strengthen the service system, do a good job of precise positioning, identify the target customers, do a good job of moving marketing, do shop data analysis and control, do a good job in store goods management, shop personnel management, store management, inventory management, VIP management, sales management, promotion management, and so on.

In this war, your competitors fall down, you are the winner of the future.

Next, I will introduce the international trend forecasting expert to you. The prediction of Daivd shah, the head of the fashion Bible VIEW, is that you are more confident that you will win the store in the future.

"No matter how strong the momentum of the electricity supplier is, the store will be the last winner!" at the end of the small lecture on the avant-garde lifestyle of the theme "the end of the youth era", the international trend forecasting expert, Daivd shah, the head of the fashion Bible VIEW magazine, refers directly to the changing trend of the future consumption trend, and finds excitement for the future of the store.

He believes that the electricity supplier and

In the future, they may not be repellent but attract each other.

"The development of the Internet is a long process. From now on, the development of China's network is closely followed by countries such as Europe and the United States.

When I came to China in 1985, people's clothes were still very backward. When I arrived at the 2008 Olympic Games, I saw that Chinese costumes were in line with the international trend.

Objectively speaking, China still follows the popular system of Europe and America.

Nowadays, more and more people realize that the future network sales can not fully occupy the commercial market, and the future will surely be a process of gradual integration.

Said David sand.

When the online shopping was booming, the European market also experienced the decline of physical store sales.

At that time, the European entity's response to online shopping was to immediately add some entertainment content to the shops, such as adding coffee bars, hanging famous paintings in the shops, or making things very comfortable and interesting to attract consumers.

In the flagship store in Burberry, Shanghai, there were huge paintings of Monet.

A department store in London had also planned a special promotion campaign. In the event, all the clothes were removed and there was no business in the shop. The theme of the activity was called "Silence". All the people who came to the shop were idle or lying on the sofa, creating a special experience for everyone.

A shopping mall in the center of Dubai has also used 8 kilometers of length to imitate the famous street scenes of the three fashionable capital to attract consumers.

"Now, shopping centers are getting bigger and bigger, and they will improve their services."

David Sha said that hospitals in Europe are going through the clinic and then going to the drugstore to prescribe the medicine for the pharmacists. Now they are going directly to the drugstore to serve the customers.

In the future, people may enter physical stores to print their favorite products with 3D printers according to their hobbies.

For online shopping, we can experience its convenience and knock on the keyboard at home to receive goods.

But there may be two changes in the future. One is that future competitors will become friends.

If a barber shop can become a restaurant, a bicycle shop may become a coffee shop, and Samsung and coffee are in a store.

The other is that there will be more and more commercial forms in the future.

Food and game venues, folding shops, etc., according to customer needs at any time to adjust the commodity.

At the Barcelona Airport in Spain, some shops were made in the stage of the revolving stage in the theater.

From these phenomena, David sand believes that physical stores will not disappear because of online shopping. It is possible to adapt to this change and adjust business models.

In the future, there will be a physical store, because people need it, that is, they want to retail through discussion and dialogue.

"In the future, there will be some nostalgia in China's consumption trend, such as the retail mode of teahouse, which is a sensory experience that can not be replaced. You can smell some aroma, you can try to drink, and then touch these things."

David Sha said that in the future, more and more businesses will put the real core technology in the physical store, and satisfy customers' sensory needs through service. Entertainment and convenient shopping experience is the key to enhance service.

It is only a matter of time for the electricity supplier and the entity store to integrate.

Tradition in the next 5 years

Will win!

In fact, the state will also be in the control policy. As we all know, it is becoming more and more difficult to do online shop now. The pressure is also increasing. We can clearly predict that in the future, the electricity supplier and the entity store must coexist, because competition will promote the progress between the two.

So, are you ready, ladies and gentlemen?