Secret: What Makes H&M Successful?

If you don't wear a brand of clothing, you should have seen the brand. Storefront If you haven't seen a brand store, you should have heard about it too. Do you want to go deeper into the story behind a familiar brand? What is its headquarters? How does it work? What kind of person is it supported by?

H&M this. Fast fashion brand Compared with you, you can see the big red mark with your eyes closed. So what is its headquarters and what makes H&M so successful?

Stockholm seems to have more meaning than expected. This makes me love this place and brand more, and the genius behind the brand. As H&M claims, the most valuable resource of a company is their human resources.

Come and enjoy your eyes and enter the Swedish headquarters of H&M. This looks so beautiful, but it doesn't look like an office's office. What kind of creative process and what drives H&M's success is too much to say. Although some of the photos can not be sent out, I will try my best to describe what I have seen, and let you be like you are in the audience.

This headquarters in Stockholm, Sweden, is a place full of vitality. People from different sectors, whether purchasing, visually, housekeeping, IT or marketing staff, cooperate with each other to bring the world's fast fashion clothes at a good price. The whole work space is permeated with the youthful breath, too beautiful. My visit is like a happy spring outing when I was a child.

Got the ID card, also has the status person, also has the lunch ticket. I quite like the restaurant here, the best I've ever visited, and the restaurant is free for all H&M headquarter staff. Such treatment is not acceptable. For the sake of secrecy, let's leave a little mystery.

At the entrance, these works of art greeted me. The first meeting was so impressive. H&M has always focused on artistic creation, which can be seen from their costumes.

H&M held an annual fashion design competition, and the participants were young learning design students. Design students from all over the world compete with each other to win the 2014 H&M design award. The winners can not only sell their products at H&M boutique, but also display their works in the H&M lobby. This is really a great privilege, right? It will be a good way for H&M to cultivate the new fashion stars in the future.

Look at these jobs. Don't you like it? It's a hundred times more comfortable than a dull row of desks.

The feeling and style of these spaces. Tone I am telling you that this is a creative and cool space, and wonderful ideas are born and grown up here.

Look at the long table in the dining room. It's just a flyover. It makes people eager to go up to show. Hacan Andersson, spokesman for H&M, said the company will hold regular new product launches regularly. This dining table was also used at the birthday party of creative director Margareta Van Den Bosch. Even CEO Karl-Johan Persson walked up to the show.

Peter Klussel, the chief designer of H&M, got more details about H&M work from him. How do they work with graphic designers, buyers, and career controls to plan and produce a new H&M series. As mentioned above, we can deeply feel the vitality, fast-paced and unlimited creativity of this studio. Every day is new, for a brand new step. I also learned that in order to get the job done better, everyone must have a keen sense of fashion. He will know the next step of the game in advance and what will be the trend of next year. They have more than 20 designers, each of whom is an activist in the fashion industry. They are very good at making products and design sketches into best-selling costumes, and are always designing audiences as the center. And I found that every department designer reads an average of 20 fashion blogs every day. All of these give the brand design a lot of inspiration.

"The White Room" can be said to be the core part of H&M. It is full of books about fashion, design, cloth, fabrics, patterns and so on. Designers who work here for a long time will gather here to brainstorm. Such an environment will definitely inspire your mind.

The exterior of "The White Room".

H&M is currently CEO, Karl-Johan Persson, and was only 29 when she took office in 2009. The dress is clean and simple. It's also a cool man.

I hope this description and pictures can help you build a profile for H&M headquarters. If you can, move to any store, pick and enjoy a feeling of being at headquarters.