Domestic Garment Enterprises Must Seize Individual Needs And Enjoy Internet Dividends.

In the past year, under the environment of domestic economic downturn,

Caught in a wave of closing shop tides.

The clothing and fashion market is hot, but jumei.com, Jingdong and Alibaba are listed in the US.

Domestic garment enterprises are also trying to seize this development opportunity, develop online business with the help of e-commerce platform, and open up new sales channels.

According to the results announcement of the first three quarters of 2014 released by 43 listed companies of textile and garment industry in China, only 4 companies increased in advance, 5 continued earnings, and 6 expected losses.

In the first half of 2014, there were 347 stores in the seven wolves, 88 in IgG and 73 in nine Mu Wang Guan.

In the wave of closing stores, these listed companies showed another information in the first three quarters of the earnings report. In the face of inventory problems, e-commerce platform has become an important driving force for clothing sales.

The size of clothing online shopping market in 2014 is estimated to be 615 billion 300 million yuan, up 41.5% over the same period last year.

E-commerce is not only a channel for traditional clothing enterprises, but also a trend of development, a more progressive and forward way of business pformation.

At the same time, the "big and full" era of clothing industry has passed, and the market orientation of customer orientation has been made further, and highly personalized products have been produced to allow the domestic garment industry to enter the shuffling period.

In this market environment, the Internet and big data will replace the traditional closed manufacturing system, making it possible to accurately link consumer demand.

In the face of the general trend of the development of the electricity supplier, the traditional clothing enterprises must change, combine the advantages of the traditional manufacturing industry with the Internet thinking, and catch the new fast development of the garment industry.

In use

In the process, garment enterprises should first adapt to the trend of change from "manufacturing" to "intelligent manufacturing".

The price revolution brought by the electricity supplier has made the garment industry reexamine its future business mode.

Compared with Ping Tai type electric business, garment enterprises should make full use of their own professional advantages in design and manufacture. The products, design, accessories, fabrics, manufacturing, warehousing, logistics, shops and customers can be fully guided by customer needs through the Internet, so that consumers can follow up all aspects of the products, so that manufacturing can react dynamically to customers' needs, reduce the cost of each link, increase the efficiency of fund utilization, and model the process, so as to design and manufacture products.

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Design links, for example, can be used to gather information about product design and demand through the Internet or e-commerce platform, so that customers can participate in product design. The supply of brands is determined by the needs of consumers, giving consumers a full sense of participation and dominance.

Let "manufacturing" become "intelligent manufacturing", which will be a new direction for the garment industry to think and identify in the future.

In addition to the consumer oriented process of the entire manufacturing process, the Internet will enable the individual needs of consumers to become universal and realize the pformation from "group" to "individual".

In the future, the trend of manufacturing industry in developed countries, just like many experts' consensus, will be customized according to individual needs and form the trend of "mass customization".

Internet customization has made the production process highly efficient, and professional small-scale manual manufacturing industry has formed differential competition with mass production, and has sprung up in some urban areas.

In the past, advanced customization is the privilege of a few people. The Internet makes it possible to popularize personalized customization, so that manufacturers directly face the demand, which is a new opportunity and challenge for the current fashion business.

And the good use of big data services provided by the Internet will also be the key to the competitive advantage of garment enterprises in the future.

First of all, garment manufacturing enterprises should be able to continuously obtain information from the Internet and react quickly to the needs of customers. Secondly, manufacturers are required to integrate and share all kinds of resources and make rational use of them.

Interconnect manufacturing can respond quickly to market changes and the greatest satisfaction of customer needs.

Through the rapid reorganization and dynamic collaboration of manufacturing enterprises, the manufacturing resources are allocated. This improves the quality of products while reducing the time required for products to be put into the market and increasing the market share.

At the same time, this will help manufacturing enterprises to share the cost of infrastructure construction, equipment investment and so on, and reduce operational risks.

Besides, garment enterprises should pay attention to enhancing "soft manufacturing" capability.

Soft manufacturing means increasing the added value of products and expanding more and richer services and solutions.

The clothing industry can not sell products as the sole purpose in the Internet or shops, to give consumers more room for participation, and interact with them.

Take Xiaomi mobile phone as an example, the founder of Lei Jun never agreed that he was the "hardware" producer of mobile phone. He built fan culture through the Internet, and established a social community by providing "Mi chat", pforming the hardware advantage into "experience" and "topic".

In this way, Xiaomi no longer regards "hardware" production as the core advantage of the manufacturing industry, but believes that "software" plays a leading role in the manufacturing industry. The services or solutions produced by the products have a huge impact on the value of the manufacturing industry.

So, in

On the new platform, the garment manufacturing industry should see infinite "soft manufacturing" space, abandon the traditional "hardware thinking" mode, and develop manufacturing industry from the perspective of generating additional value through software and services.