Suning Cloud Business 2014 Will Achieve 780 Million Yuan Net Profit

For China's retail industry, 2014 was a year of achievement and a year of regret.

At the two sessions last year, I made it clear that retailers should be responsible for the quality of their products, whether they are physical retailing or e-commerce. They should assume regulatory responsibilities for their own platform business activities and not be left alone.

However, to this day, there are still many counterfeiting and selling behaviors in the retail market. We must say that this is a pity that the good and bad situation and the shoddy situation can not be checked, which will, to a certain extent, lead to the overall regression of China's retail industry.

Suning is unwilling to commit himself to it. In the first month of 2015, Suning open platform launched the "Blue Shield action". On the basis of the qualification of the special audited merchants, we implemented the platform first inquiry responsibility system. All the products and services sold through Suning platform were first handled by Suning.

The Internet has broken the limitation of time and space, and consumption is becoming more and more fragmented and randomised. Especially in the mobile Internet era, where consumers are, consumer demand is everywhere.

Traditional electricity providers have always relied on capital drive and failed to explore a profitable way for China's commercial retailing. Such a practice that does not conform to market development rules will hardly bear the heavy responsibility of accelerating the development of macro-economy.

At the same time, the Internet can not be completely replaced. Real economy Because many experiences can not be provided by the Internet, the challenge for the retail industry is to provide the users with the extreme experience of online to offline O2O.

After two stages of traditional retail and e-commerce retail, the modern retail industry is showing the trend of accelerating integration on line and offline. The previous single operation mode under online or offline has no advantage in attacking the market.

It is worth noting that the traditional electricity providers are also struggling to move under the line. However, the rental costs of offline stores, and the urgent need to improve the service chain will be the difficulties they encounter in the exhibition.

Up to now, most of the traditional electricity providers are still in the stage of "playing concept", and there is not a traditional e-commerce enterprise that has successfully transformed from online to offline.

Time and tide wait for no man. As the first enterprise to transform O2O Internet retailing, Suning has to take the initiative to attack the market in 2015, so as to "lead the market to develop rapidly and create the ultimate goal for users." experience The "three pole fission" target is formed with the suppliers to form a very effective synergy.

Against this goal, Suning The open, sharing and autonomous Internet thinking will be used to build interactive participation platforms for users, open up collaborative platform for the supply chain, build an independent development platform for internal staff, and build an ecosystem of operation and management.

In 2015, Suning set up two groups of logistics group and financial group to accelerate the development of these two industrial units that have been laid for many years. We should turn logistics from cost center to profit center and create an open and cooperative financial platform.

Objectively speaking, the traditional retail industry in China and even the whole world has entered a new field in the Internet environment. At present, no successful experience can be used for reference and reference. With the deepening of the O2O mode, the essence of the retail industry becomes more and more obvious. The core advantage of the traditional retailing industry over the years is more obvious.

Suning supermarket, which has just appeared, is an important practice of Suning O2O Internet retail mode, which is different from traditional online and offline supermarkets. Suning supermarket will be the first supermarket in the industry that has both online and offline stores.

For Suning, the O2O strategy is not only a transformation of a business mode, but also a transformation of management and management capabilities. Fully using Internet technology and digging deeper into the shopping needs of users will become the key to the breakout of transformation.

Our methodology is summed up as "integrity" and "surprise".

Observe "Zheng". Over the past 20 years, the advantages of dual line platforms, over 100 million members, traditional household appliances, 3C category supply chain system, and logistics network will serve as the cornerstone of innovation and development.

Out of "strange". The three or four line market, mobile terminals, Tesco service stations, new members, supermarkets, maternal and child general merchandise categories, Internet Finance and other new fields are all a vast blue ocean market for us. Every expansion is incremental and the imagination space is huge.