Key Data Collection Of Fashion Industry In Italy

The total number of Companies in the fashion industry is about 73060, with a total sales of about 90 billion euros and nearly 380 thousand full-time jobs. If there are wholesale and retail businesses, the total number of Companies in Italy is 28, with a total sales of 164 billion euros and a workforce of nearly 590 thousand. (data obtained from 2012)

In Italy as a whole manufacturing industry The fashion industry accounts for 18%, while the fashion industry accounts for about 1/4 of Italy's manufacturing exports.

Italy Fashion industry Half of the total revenue is made up of the top 135 companies, including 120 high-end fashion companies and 15 distributors - all of them operate in Italy, and the year is Sales volume At least 100 million euros.

The sales volume of these 135 companies increased from 41 billion 700 million euros in 2009 to 55 billion 200 million euros in 2013, an increase of 32.4%.

In the five years from 2009 to 2013, the sales of high-end fashion brands increased by 43.8%, among which the best performance was Prada (+129.8%) and Ferragamo (+103.8%), while Miroglio and D&G fell 10.9% and 6.7%.

At the same time, other European fashion industry powers, France and Spain, the fashion industry export performance far less than Italy, the two countries' textile and clothing exports are in a trade deficit situation. Example: the net export deficit of French textiles exceeds 1 billion euros.

In the future, the overall trend of Italy's fashion industry is positive. It is estimated that the overall income of Italy's fashion industry will increase by 2% - 3% in 2014, and will remain stable in 2015.

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Compared with the major overseas fashion cities, Seoul has more than two times the practitioners of fashion industry than Milan, Paris and other famous cities. The number of fashion shops is more than 3 times that of Milan, Paris and New York. At the same time, there are more than 150 schools in South Korea that are training quasi designers. It can be said that Korea has excellent supply capability in the fields of design and circulation.

Korea is a very attractive market in terms of demand and supply capability. Therefore, many international fashion companies and European and American brands are competing in the Korean market. At the same time, they plan to make South Korea a brand marketing strategy and give full play to the advantages of Korean wave and invest. The mainland and Hongkong have highly valued Korea's design and planning capabilities, and achieved strategic investment cooperation.

For example, dis group and Li Fung Group invested in Korean women's clothing and children's clothing enterprises, and related brands officially entered the Chinese market. Korean clothing brand loved by Chinese consumers is ELAND. Its sales in China are about 14 billion 600 million yuan, while Basic House is about 2 billion 300 million yuan.

With the popularity of "stars from you", Chinese attention to Korean fashion has also reached a climax. The heroine wears a 240% increase in the number of jackets sold by the heroine, and the clothing worn by the leading actor appears to be sold out in the Chinese market. Of the 4 million 320 thousand Chinese tourists visiting Korea in 2013, about 80% of the tourists came to buy Korean clothing and shoes.

According to the total data of Chinese tourists' consumption in Lotte Department during the Spring Festival of 2014, the Korean local brands MCM ranked the top among brands such as Cartire, Chanel, Tiffany and Louis Weedon. In terms of purchase volume, 7 of the top ten brands are Korean local fashion brands.

The reason why Chinese people love Korean fashion is influenced by the Korean wave. Before that, the proportion of Korean fashion exports to China was not high. But with the breakthroughs of 1 billion 600 million hits and breakthroughs of 3 billion 700 million hits in China, the exports of fashion products to China show a sharp increase year by year.

One of the main reasons why Chinese people favor Korean fashion is that consumers in Korea and China have similar bodies. The average height of Chinese adult women is 159.9cm in southern China and 163.3cm in North China. The average height of Korean women is between these two regions, so Korean fashion can meet the needs of all kinds of consumers in China.

Another reason why Chinese people favor Korean fashion is exquisite and capable design. Among the five top fashion colleges in the world, 85% of all foreign students in the FIT are Korean students. The world's top fashion colleges such as the Parsons School of design, the British Saint Martin Institute, the London Fashion Institute and so on.

In the cutting-edge designer contest held by LVMH group of Louis Weedon, 3 Korean designers entered the semi-finals. On the international brand H&M Design Award, the Korean designer who graduated from Royal College of Art in Antwerp, Belgium won the prize, while the winner of the design competition held by the Spanish brand Mango was also Korean. At present, 60% of Chinese fashion companies are hiring Korean designers.