Behind The Departure Of Gucci Lovers' Files Is The Right And Wrong.

According to the US media,

I did not intend to leave quietly.

He wanted all of Gucci's colleagues to understand that he was forced to leave and insisted on revealing the truth behind his resignation, or he would never give up.

In December 18th, di Marco delivered a speech to Gucci employees at a company cafe in Florence, Italy.

On the same day, he also sent his own memorandum to the staff, which was quite provocative.

Most importantly, he accused her opponent in Gucci, though not named, but di Marco called them "dwarfs", implying that they engineered their downfall behind their own hands.

In a nearly 3000 word statement, di Marco said that all this was against his personal wishes. The statement also represented his partner, who was also announced in December last year as a former creative director, Frida Giannini-, according to the company's plan, which should have been gracefully finished after finishing two fashion shows at the beginning of the year, but rushed out of office at the beginning of the new year.

Italy's Gucci group was almost bankrupt in 1990s. Domenico De Sole (former CEO of Gucci group) and Tom Ford (the former creative director of Gucci) turned the tide, making the most famous reversal in fashion history.

Over the next few years, the Gucci Group acquired shares of Bottega Veneta and Alexander McQueen and Stella McCartney.

Later, the Gucci group was acquired by the French PPR group (now known as Kering Kai Yun group).

When Tom Ford and Domenico De Sole left the company in 2004, the annual sales revenue of Gucci increased from 200 million US dollars two years ago to 3 billion US dollars 10 years ago.

In the 10 years from 2004 to 2014, the annual sales revenue of Gucci has reached 3 billion 500 million euros (at the current exchange rate of 4 billion US dollars), and the growth rate has slowed down considerably.

After Tom Ford, Gucci divides the creative director's work into three, Alessandra Facchinetti in charge of women's clothing, John Ray in charge of men's clothing, Frida Giannini director accessories.

Later, the first two people left in 2005 and 2006, and Frida Giannini became the only creative director of Gucci. He also took charge of men's wear and women's wear.

In early 2009, di Marco was appointed CEO of Gucci after its commercial success in Bottega Veneta of Kering. After 6 months, it started a relationship with creative director Frida Giannini, but the relationship between the two people was not released until 2 years later.

Former CEO De Sole had banned employees from falling in love with the Gucci group because he thought it would affect their work.

The successor CEO Robert Polet is more tolerant and does not care about employee love problems.

But not everyone thinks so.

Mimma Viglezio, the executive vice president of the global media group of Gucci group, opposed this, but the idea was rejected.

She said that employees could not communicate with each other by e-mail, because leaders would be able to communicate with each other.

If one of them is picked up, the other one will leave.

In 2012, di Marco and Giannini had a daughter.

It seems that the income of Gucci has stopped growing since then.

From the hot topic brand to yesterday's yellow flower.

The whole industry is beginning to guess that the resignation of executives is inevitable.

Last year, Frida Giannini also denied that the Kai Yun group was looking for a successor and dismissed it as a rumor.

But only 6 months later, she and di Marco lost their jobs.

Patrizio di Marco said in his farewell memo that he lost his job because some people inside the company, including those close to him, were plotting against him.

Who does this mean? (does he imply the new creative director, Alessandro Michele?!!)

After the departure of di Marco, the relationship between Frida Giannini and Gucci company is becoming increasingly intense.

In just a few weeks, Marco Bizzarri was very difficult. In January 9th, the company sacked Frida Giannini in advance.

The dismissal of the couple's files has shocked the fashion industry, and the next move of Gucci's parent company is more surprising.

In the fashion industry, job vacancies mean great opportunities, which can attract influential designers to rebuild the brand.

Dior: before hiring

Creative director Raf Simons replace John Galliano

Balenciaga: employ Alexander Wang to replace Nicolas Ghesqui re

Louis Vuitton: Nicolas Balenciaga Ghesqui re, the creative director before hiring Marc Jacobs

Saint Laurent: pre employment Dior men's wear design director Hedi Slimane to replace Stefano Pilati

Gucci, as the main revenue force of Kai Yun group, has attracted the attention of its creative director.

Within a few hours of Giannini's dismissal, the candidate of Gucci's creative director is: Givenchy designer Riccardo Tisci, Valentino designer Maria Grazia Chiuri, American new designer Joseph Altuzarra, and saved the fate of the Chiuri, even though some people speculate whether or not it will return.

However, the final choice of Kai Yun group is Gucci -42, Alessandro Michele, who is now unknown.

Michele worked with Giannini in Fendi, and later came to Giannini with Giannini, the right-hand man of Giannini, who has been responsible for Gucci's accessories since the 2011 years.

although

The executives were surprised by the appointment of Gucci, but no one was willing to comment directly and wait for the story to follow.

After being pushed to the front desk, the style displayed by Alessandro Michele is quite different from that of Frida Giannini.

The new CEO Marco Bizzarri said that the choice of Michele was due to his modern vision of branding.

In January of this year, Alessandro Michele rushed into battle and launched a series of men's wear in Milan fashion week. It took a week to push the design of Frida Giannini back. The whole series is full of neutral style, implying a clear line with the predecessor and a farewell to the past Gucci.