A Small Strategy For Opening A Clothing Store Online
網店經營雖不到半年,但感觸良多;人總是對與自己非專業或非本行但興趣盎然的事物在一開始都充滿好奇且易“一時興起”,所以經營網店行為不乏有些是非理性和非冷靜后的結果,其中部分進入者因承受不起最初困頓、艱難的“冷清”時期,出現程度不等的厭倦、疲憊甚至悔意,這其實是很正常的現象,就象攀趴“珠峰” 的勇者,也有因這樣那樣的原因中途放棄;完全不適的當然不可拿命去硬頂,而想品嘗“成果”的,“重新調整”后可繼續“再戰江湖”;所以我覺得那些還充滿希望、想繼續靠堅持獲得“成績”的“勇敢” 者,在沒有任何捷徑可依的現實面前,只有多嘗試、多調整、多改變,哪怕這些“舉措”只有百分之一的機會,但起碼給了自己百分之一的希望。
Being less than half a year's own business, it is rather reluctant to write such a "strategy" or "suggestion". It does not mean that it is too great to ask oneself. "Writing" does not mean how well the actual work is done. There is a saying that it is "high and low at hand" that may be one of its abilities. But I feel that there is still room for improvement in the "low hand" point of view.
Originality
"Listed" is a stepping stone to the level of "high eyed eyes"; the following is the clothing category as an example, and I want to express my criticism and criticism in the wrong way.
Why do you want to collect or visit your shop again? Unless you have a distinctive feature, the style of his (her) "taste"; clothing and food, cosmetics and other types of different categories, in the business style, it is best to start with a range frame, no clear direction and scope, what class and age business do, the result must be nothing, but also give customers a mess, a sense of imperfection, or even left unprofessional, and irresponsible impression.
Take clothing as an example: are you going to be a man or a woman? If you are a woman, do you choose to be a child, a young person or an elderly person? If you are a young person, do you choose to be a casual or lovely lady? If you choose to be a leisure person, do you choose cowboys or other self selected cards? If you choose a cowboy, you should choose a cowboy.
Upscale operation
Let's give an example of what I want to say, maybe everyone has different purposes, but as a seller, after all, most of the people are part time and have plenty of their own purchases. Under the conditions of time, energy and financial resources, goods are difficult to be colorful and comprehensive. Therefore, the direction and scope of business orientation can help your store move towards a gradual, solid and smooth direction.
Online shop is actually like the real market with high and low grades, different consumption levels.
customer
It will choose the corresponding grade consumption, but the problem is that the novice is very difficult to go on the upscale route at the beginning. After all, most of them start with the exploratory mentality and the market particularity of online shop sales, which makes the customers feel that they can only be good and cheap. Therefore, most of the new sellers dare not invest too much and dare not take the high-end route. After all, the rich sellers and buyers are few. If the consumption of minority groups is to win their own success, it will be a bit of a success.
The grade can be determined according to the economic situation, so that it can meet the needs of different levels, and bring more chances to the paction. For example, the clothes in the store have more than ten yuan to hundreds of dollars. When customers can not accept the price, I will recommend another shift of the same style. As a seller, the price is determined by the quality and price of the goods, and most customers also have a pair of discerning quality. They will not generalize and will "pay the price according to their quality". So most customers will not think that the price is ridiculous or the &r is suspected. So I personally think that if conditions permit, clothing business is best prepared.
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