Overall Financing Difficulties For Luxury Goods Industry

As for luxury goods providers, they have been tagging. Insiders told the Securities Daily reporter that in China, the first problem faced by luxury electric providers is the licensing problem.

According to the reporter, one of the sources of goods of a well-known luxury electric supplier is the brand agent in China. But even with the authorization from agents, most luxury brands will not be easily authorized to give electricity providers.

The uncertainty of supply leads to uncertainty in the minds of consumers.

The domestic electricity supplier environment is also facing a vicious circle of low price. Online shopping groups are highly sensitive to the price of luxury goods. Luxury websites are hard to maintain a large number of customers with high loyalty.

In addition to pformation, there are luxuries.

For example, the public network will be opened to the two or three line cities.

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But compared with other Internet industries, most of the luxury electric providers are having a hard time.

At least for now, luxury electronics seems to be a hard way to go in China.

Capital investment in this track is also rare.

Since the end of 2011, investments have been made again and again.

The electricity supplier industry has fallen into collective collapse.

From the end of 2011 to the middle of 2012, a large number of luxury electric providers have been closed down.

After that, in addition to last year's new round of financing of the temple library network, luxury business sector rarely refinancing cases.

Detailed domestic fashion business platform, positioning in luxury shopping enterprises are mostly staggering.

But the "good quality and cheap" Taobao has always thrived.

People laugh at the fact that "people who get the cock wire get the world" become a portrayal of the domestic online shopping environment.

The particularity of China's market and consumers has frustrated the Chinese process of overseas electricity providers.

YOOX and Net-a-porter, the leaders of overseas fashion business, have been in China for many years.

Neiman Marcus, a high-end department store under the US online, announced its exit in less than two years.

But the Chinese market always has strong attraction, both for entrepreneurs and for offshore companies.

Even if the old luxury electric providers are seeking another way out, there will always be new generation full of hope to rush into the market.

On February 4, 2015, the Limited by Share Ltd announcement of Nanjing Xinjiekou department store revealed that it intends to jointly invest with the third shareholder group of the controlling shareholder.

According to the announcement, the West West Fashion mainly sells high-end luxury goods to two or three tier cities in China, so that consumers with certain economic strength can meet their demand for luxury goods through their online purchasing.

It mainly adopts two business models: self purchase and consignment.

It seems that the US West fashion, which is very popular with capital, can break the curse of luxury electric business.